news Heinz QR code Leads To Porn Site After Domain Expired

[Blake]

When a German man scanned the QR code on a bottle of ketchup, he expected to land on a page about designing his own label. Instead, he was taken to a hardcore porn website.

Daniel Korell scanned the checked label to read about the promotion, but was directed to German porn site Fundorado.

The mix-up was down to the fact that Heinz ran the contest between 2012 and 2014, and the link expired this year

Source:
http://www.independent.co.uk/life-s...le-linked-to-hardcore-porn-site-10327313.html
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Lesson of the day....all marketing departments need to consider keeping domains registered until the product chain has been exhausted.

My 2 cents

 

[brandnow]

hahahaha

 

[Alice Wonder Miscreations]

What marketing departments should do w/ QR codes is a register a domain for the purpose and use it as a redirect service. Then when the domain expires, all they have to do is change the redirect to point to a page that says `Sorry, that promotional has ended. Would you like to click on this affiliate link instead?'

 

[cdboard]

was watching Conan (late night talk show) a few years ago, and he mentioned that NBC required his staff to register a domain name for ten years before they could use it in a comedy skit.

 

[dordomai]

i think there is a simple solution for this problem: 10 year registrations cost just $100.

Not sure why they even bother using yearly renewals.

 

[Alice Wonder Miscreations]

i think there is a simple solution for this problem: 10 year registrations cost just $100.

Not sure why they even bother using yearly renewals.

First of all, registrations are cheaper than they use to be per year. I believe it was $100 for two years when I registered my first domain (1997).

Secondly, the Internet should be a platform where anyone can run a site, and $100 may not seem like a lot to you but it is a lot to some people in the world.

If you are asking why a company like NBC uses yearly renewals, well yeah, they probably should reg for longer from the start.

 

[dordomai]

First of all, registrations are cheaper than they use to be per year. I believe it was $100 for two years when I registered my first domain (1997).

Secondly, the Internet should be a platform where anyone can run a site, and $100 may not seem like a lot to you but it is a lot to some people in the world.

If you are asking why a company like NBC uses yearly renewals, well yeah, they probably should reg for longer from the start.

personally i use yearly renewals. I meant i don't understand why Heinz is using yearly renewals for one of their campaigns.

 

[briguy]

Seems that Fun dorado marketing team on the ball, "Taking advantage of the free advertising, Fundorado also comment on the photo, and offered Korell a free year's subscription."