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Headphones.com - How a Domain Created Credibility

Labeled as domains in Domain Industry News started by onni, Jul 9, 2019.

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  1. onni

    onni Domainer VIP

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    Shopify just posted a really interesting podcast regarding the acquisition of headphones.com and how it helped a company create a brand from day one. They also posted a full transcript which is a bit quicker to digest.

    I find it particularly interesting that the domain pretty much made the business. They were unable to get manufactures and suppliers to deal with them until they purchased a super premium name. After the purchase, all they had to do is mention the name, and it was a done deal. This is certainly a good case study illustrating the value of a domain name.

    Direct link to podcast and transcript:
    https://www.shopify.com/blog/headphones-domain
     
    Last edited: Jul 9, 2019
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  2. namemen

    namemen Established Member

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    great article.
    Thank you for sharing!
     
  3. Dave

    Dave Top Member VIP ★★★★★★★★★★

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  4. The Durfer

    The Durfer Upgraded Member Gold Account VIP

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  5. dande

    dande UNNATURE.COM VIP

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    Great Domain equals great business most time. Nothing speaks of credibility and dominance than a super premium domain.
     
  6. wizard

    wizard Domain Wizard PRO VIP ★★★★★★★★★★

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  7. DomainMarketplace

    DomainMarketplace Account Auto-Closed

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    an interesting story! thanks for sharing
     
  8. Giroud

    Giroud Established Member

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  9. DeliDomains

    DeliDomains Oswin

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  10. BrandsOpen

    BrandsOpen SalesBusiness.com Gold Account VIP

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    Great story. Thanks for sharing!
     
  11. saintpro

    saintpro Established Member

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  12. Adam27

    Adam27 GreenJobs.com VIP

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    This shows timing is everything. Interesting that they financed the domain.
     
  13. ivbran

    ivbran Established Member

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  14. platey

    platey Top Member VIP

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    It's only a matter of time before premier league players start buying premium very expensive domain names for investment for when they retire from football
     
  15. stratoforce

    stratoforce New Member

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    So interesting
     
  16. NetworkPearl

    NetworkPearl Top Member VIP

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    How much did they pay? Couldn’t find in the podcast
     
  17. onni

    onni Domainer VIP

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    They never mention an exact dollar figure in the podcast. The following quote sheds a little light on the price:

    "Fast forward to four months. And we had spent the whole four months kind of going back and forth and negotiating and we made a deal for the domain. And it was very expensive, but I was able to get it tied to the business basically. So we were just paying for it monthly and then as the business grew, our payments would grow. And so yeah, that's how we got the domain and we did it without... he wanted over a million dollars for it and we obviously did not have a million dollars to give. So I'd say he was a very reasonable negotiator, and a really, really nice guy, and ended up connecting you with other great people in the industry and stuff. So that all worked out really, really well." - Andrew
     
  18. seomaestro

    seomaestro Account Auto-Closed

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    Wow great share thanks for sharing
     

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