Very pronounceable, but a little hard to determine an exact use, so I think it's a bit of a hard sell at the moment to get high end user price. If you had a minisite with some gooey logo for kid's toy or something else to suggest a use to end users, spell it out for them, then there might be an 'aha' and you may get some higher bids.
Right now, appraising it as a domain without content/traffic, I'd say easily in the $600 - 1K range at the very most for resellers, since all those vowels make it simple to pronounce/spell/say and it looks quite neat. If it was something like gooo my appraisal would be much higher, but those u's bring it down a little.
For end user, I think it's a bit of a hard sell. If one or 2 see it and love it, maybe in the $1200 - 2000 range unless they're extremely motivated to bid higher.
On educated gut-feeling, if I had it I'd probably hold out, and be happy to sell, for around 1500 at the moment, unless I needed cash instantly. Then I think I'd be happy with around 800 to a reseller for quick sale.
They ain't going anywhere but UP, either, so if you hang with it might see the bids/estimates getting much higher within a few months.
Neat name, I like it a lot. Playful. Good branding for any 'substance' like pudding, play-dough, grease, whole variety of things from automotive to household to children. Just gotta make the branding angle clear.
Hope this is accurate and that it helps :santa: