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He explained, “Your website will probably evolve over time. And you could be selling potato peelers now, but maybe you’re also selling avocado peelers in a year from now. And if your website is called bestpotatopeeler2023.com, starting to sell avocado peelers would be awkward.”
Ultimately, the Google Search Relations team suggests incorporating keywords in domain names should be a business decision rather than an SEO strategy.
As Mueller pointed out, “You should think long-term because changing your domain name is always a hassle. And you want to keep it for a long time if you can.”
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Looking Beyond Keywords: The Branding Perspective
As the conversation steered towards the long-term implications of choosing domain names, Mueller advised focusing more on the brand than the keywords.He explained, “Your website will probably evolve over time. And you could be selling potato peelers now, but maybe you’re also selling avocado peelers in a year from now. And if your website is called bestpotatopeeler2023.com, starting to sell avocado peelers would be awkward.”
Ultimately, the Google Search Relations team suggests incorporating keywords in domain names should be a business decision rather than an SEO strategy.
As Mueller pointed out, “You should think long-term because changing your domain name is always a hassle. And you want to keep it for a long time if you can.”
read more
