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opinion Google sues 'poor' London cab driver who named his company Goooglie

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The search company sued Goooglie Cars' ( gooogliecars.co.uk ) sole director Sohail Nagi for 10,000 pounds (S$17,400), arguing the cabby had been "unfairly free-riding off its reputation" by presenting the company name in Google's style - using a very similar font and color scheme as the tech giant's logo.

In 2012, after a two-month discussion with Google, Nagi agreed to change his logo to black with cricket balls in place of the O's to represent the cricket term for a slow spinning ball - a "googly." Google's lawyer Maxwell Keay said this hadn't been implemented however, and the logo was only changed this year, after the firm had filed its suit against the taxi company.

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