Some view Google as a media company. It isn't, because it doesn't create its own content. Rather it repurposes and repackages pre-existing material. Google is really little more than a content syndicator, a broker that makes money through information arbitrage.
http://www.wired.com/news/culture/0,1284,67982,00.html?tw=wn_tophead_5
http://www.wired.com/news/culture/0,1284,67982,00.html?tw=wn_tophead_5







