Google goes for BT ads

[Keral_Patel]

Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users. The beta is opening to select advertisers at first but will be expanded in the upcoming months.

Read more here: http://searchengineland.com/google-introduces-interest-based-advertising-beta-16855

 

[angilina]

Thanks for sharing the info. The idea seems to be nice.