Google Buys Urchin

[jeter4982]

Hey!

Google has boughten the statistic company, Urchin:

http://urchin.com/company/news/03282005.html

Press & News

28 March 2005

FOR IMMEDIATE RELEASE

Michael J. Mayzel
Public Relations Manager
Google, Inc.
650.623.4565
[email protected]
Google Agrees To Acquire Urchin

MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company.

Financial terms of the deal were not disclosed.

Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet.

Google plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective.

"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."

The acquisition is subject to customary closing conditions. Google anticipates that the acquisition will close before the end of April.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

###

Google is a registered trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

 

[Jonathan]

Note the press release is the 28th of March.

 

[jeter4982]

Oh woops! I just saw this today, and saw the 28th. Didn't notice it was March not May! Sorry!

Tom

 

[zaros64]

I posted this before you http://namepros.com/showthread.php?t=93271

 

[vip-ip]

At this rate they'll buy Microsoft soon

 

[zaros64]

At this rate they'll buy Microsoft soon

yah.. then they will make a search box built into your desktop lmao

 

[viciouscircle]

http://desktop.google.com

 

[se]

i find the desktop google searcc..quite useful..

especially since it cache a website ability..lol

 

[matrics]

At this rate they'll buy Microsoft soon

Unless M$ buys them first :lol: - I'd love that, google has been too cocky lately IMO. It's time someone reminded them they don't own the internet.

 

[Joseph]

hmm I don't like google anymores

 

[Joey]

Man, they are buying everything!

 

[Izo]

Google's turning into the next M$, i'm afraid. Anyway, I'd stick with awstats. It's free and good enough for me

 

[Ray]

thats cool

 

[Jon_]

Wow, google is huge, and only getting bigger.. Crazy..

 

[Element]

It wont be long now before google offers domain names. :P

 

[Mayur]

They will become a monopoly. Has anyone seen the future of google video? I think its going to come true :o

 

[Ray]

google = microsoft wanna be