In an effort to bring down the complexity of AdWords (and thus, the high barrier to entry/understanding for many), AdWords has released a starter account edition.
Accounts are limited to:
1 Ad Group
1 Ad
Monthly Budget (there is no keyword level bidding, so one must assume that the keywords are running under the 'budget optimizer).
Geographic targeting options are:
Country
State
Driving Distance of Zip Code (No idea how large driving distance is, and if it changes for large cities compared to the countryside).
Reports are Limited to 3 Graphs:
Clicks per day
Cost per day
Impressions per day
It is very simplistic.
It can be sold to SMEs to manage accounts directly.
What isn't listed anywhere (that I've seen) is how these accounts will figure into the normal ad serving algo.
Because they can't be split tested, run conversion tracking, etc, they can only ever be an ad and a few keywords.
However, there is a lot of money to be had in the SME marketplace for those who can bring them into the internet marketing fold - hence, Google will want them to receive good traffic.
We'll just wait and see the effect these campaigns have on the 'standard AdWords accounts'.
However, your grandmother can now make an AdWords account in under 5 minutes. It is very simple and easy to set up.
Information source : http://www.webmasterworld.com/forum81/7754.htm
Accounts are limited to:
1 Ad Group
1 Ad
Monthly Budget (there is no keyword level bidding, so one must assume that the keywords are running under the 'budget optimizer).
Geographic targeting options are:
Country
State
Driving Distance of Zip Code (No idea how large driving distance is, and if it changes for large cities compared to the countryside).
Reports are Limited to 3 Graphs:
Clicks per day
Cost per day
Impressions per day
It is very simplistic.
It can be sold to SMEs to manage accounts directly.
What isn't listed anywhere (that I've seen) is how these accounts will figure into the normal ad serving algo.
Because they can't be split tested, run conversion tracking, etc, they can only ever be an ad and a few keywords.
However, there is a lot of money to be had in the SME marketplace for those who can bring them into the internet marketing fold - hence, Google will want them to receive good traffic.
We'll just wait and see the effect these campaigns have on the 'standard AdWords accounts'.
However, your grandmother can now make an AdWords account in under 5 minutes. It is very simple and easy to set up.
Information source : http://www.webmasterworld.com/forum81/7754.htm
