BigCharlie said:
It's real simple. The name has cultural significance. You are welcome to appraise it at low XX,XXX if you wish, and I don't have to back up my appraisal other than to say....go ahead and put a BIN up somewhere of low XX,XXX and see how long it lasts. That's all that matters. Most people who appraise these types of names have never paid XX,XXX for a name, nor have they been offered that amount. To mention trademark issues shows a complete lack of understanding of the business as well.
If it makes $1,500 per month then on the revenue alone the name is worth at least six-figures. If the name had no revenue at all it would fetch six-figures.
And it doesn't matter if you believe it or not. People can spend their time chasing names that cannot be spelled or pronounced correctly (in extentions nobody on the street has ever heard of), or they can chase names that are actually worth something...names that have an immediate impact on the viewer when he/she lays eyes on it. The names in the second category are very exclusive names and most people will never own one.
You will look back in a few years and talk about how you should have taken out a loan to buy a bunch of these names for tens of thousands of dollars. If you only had the guts...you being people in general.
I do believe culturally impactful names can be sold for large amounts and be highly profitable. Dora.com for $100,000 is a good example. It also has 9 times the type-in traffic that Godfather.com has and is likely not losing any traffic to TheDora.com whereas Godfather.com most certainly IS losing traffic to TheGodfather.com, which has just as much type-in traffic.
Also, if a name making $1500 a month was worth at least 6-figures based on that alone, there would be probably 10 times the 6-figure sales than there are by now. Who knows, I could be wrong about that, but you are basically saying that a name would be worth over 5 and a half years of its revenue. Sure, a name may be worth that much based on revenue AND being a good name, but not just revenue alone. Otherwise, I've got a portfolio of non-TM-infringing poker typos to sell for $80,000.
I think the only possible chance at selling it for 6-figures is if there is an established company around called Godfather whatever that wants it that badly and won't settle for having GodfatherWhatever.com for $7. The only "Godfather" company that comes to my mind is Godfather Pizza, but I think they went belly up. Anyhow, I would suggest the seller to seek out those companies and try to sell to them to achieve max potential of the name, and you're right, there could be a potential 6-figures if the company REALLY wants the name bad. Otherwise, I don't see the name going past mid $xx,xxx. You speak of having the guts to buy good names now for $xx,xxx a pop. If you are not an established company with Godfather in your name, then IMO buying Godfather.com for $xxx,xxx would take a serious amount of guts simply to have $1500 a month and a culturally iconic name.
Anyhow, that'll be my last bit on it. I value the opinions of others and don't see your opinion as being wrong...I merely wanted you to elaborate since you were saying all of us were wrong. Thanks for the post!