To speak in Las Vegas terminology, your site looks like Freemont Street while it should be looking the The Strip. It's overloaded with ads that don't give me the feel of a new age, 21st century, poker place, but rather an older site that hasn't been updated in a while. (no offense intended)
Work on the ad placement, the cleanliness of the header and give the site some space instead of overcrowding it.
(just my personal perception)
M.