Gentlemen, start your engines! "Yahoo seeks content for mobile service"
Hot off the press!
If you are a mobi developer or webmaster, please read this - it is not to be confused with the big (ad) news Yahoo gave us yesterday.
Did an NP site search for Yahoo and couldn't locate any similar posting, so here goes:
http://news.yahoo.com/s/ap/20070327/ap_on_hi_te/yahoo_mobile&printer=1;_ylt=A0SOwj6IxwhGclcBuAxk24cA
Here are some highlights:
"Yahoo seeks content for mobile service
Tue Mar 27, 12:08 AM ET
Yahoo Inc. (Nasdaq:YHOO - news) is recruiting other Web sites to help make its mobile search services more useful for consumers and advertisers, marking another step in the Internet portal's push to build a lucrative sales channel beyond the personal computer.
Web sites that want their content listed in Yahoo's mobile search index will be invited to submit material beginning Tuesday. Yahoo also will begin accepting applications from Web sites interested in participating in the Sunnyvale-based company's advertising network for mobile devices.
....
OneSearch can be accessed by more than 85 percent of the mobile phones in the United States, according to Yahoo. The company hopes to reach much of that potential audience as it strives to become the early leader in mobile search after struggling for years to catch rival Google Inc. in traditional Web search.
More searches are expected to shift from the traditional PC as nimble mobile devices like Apple Inc.'s widely anticipated iPhone make it easier to look things up on the go. As that happens, advertisers are expected to spend more money trying to peddle their products and services to mobile phone users.
"We think 2007 is going to be a watershed year for the mobile Internet," said Steve Boom, a Yahoo senior vice president.
Mobile ads are expected to generate about $1.5 billion this year. Within the next three months, Yahoo plans to start distributing some of those ads to other mobile Web sites accepted into its network, Boom said."
Hot off the press!
If you are a mobi developer or webmaster, please read this - it is not to be confused with the big (ad) news Yahoo gave us yesterday.
Did an NP site search for Yahoo and couldn't locate any similar posting, so here goes:
http://news.yahoo.com/s/ap/20070327/ap_on_hi_te/yahoo_mobile&printer=1;_ylt=A0SOwj6IxwhGclcBuAxk24cA
Here are some highlights:
"Yahoo seeks content for mobile service
Tue Mar 27, 12:08 AM ET
Yahoo Inc. (Nasdaq:YHOO - news) is recruiting other Web sites to help make its mobile search services more useful for consumers and advertisers, marking another step in the Internet portal's push to build a lucrative sales channel beyond the personal computer.
Web sites that want their content listed in Yahoo's mobile search index will be invited to submit material beginning Tuesday. Yahoo also will begin accepting applications from Web sites interested in participating in the Sunnyvale-based company's advertising network for mobile devices.
....
OneSearch can be accessed by more than 85 percent of the mobile phones in the United States, according to Yahoo. The company hopes to reach much of that potential audience as it strives to become the early leader in mobile search after struggling for years to catch rival Google Inc. in traditional Web search.
More searches are expected to shift from the traditional PC as nimble mobile devices like Apple Inc.'s widely anticipated iPhone make it easier to look things up on the go. As that happens, advertisers are expected to spend more money trying to peddle their products and services to mobile phone users.
"We think 2007 is going to be a watershed year for the mobile Internet," said Steve Boom, a Yahoo senior vice president.
Mobile ads are expected to generate about $1.5 billion this year. Within the next three months, Yahoo plans to start distributing some of those ads to other mobile Web sites accepted into its network, Boom said."
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