NameSilo

General Public is Seriously Clueless

Labeled as discuss in gTLD Discussion, started by HotKey, Mar 31, 2017

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  1. HotKey

    HotKey Made in Canada VIP

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    My day job allows me to meet people in all sorts of industries. When possible, I try to identify opportunities to introduce my customers to the nGTLDs.

    Thing is, since 2014, I have yet to meet someone in the general public who has a clue on the new G's. From business owners to regular folk. Even people who have owned traditional extensions since the 90s have never heard of them. And every single time that I have opened a discussion geared to new G's and matching their existing brand with an EMD, there has been nothing but positive feedback and a "wow- I had no idea, that is awesome" attitude, along with almost an immediate desire to get regging.

    On Wednesday during one of my tours I noticed my customer had his brand stamped onto all of his equipment. He's a DJ, his brand is DJ Verse One. Pretty cool name, actually. Anyhow, here's a skinny transcript of how it went:

    HotKey: "I noticed your business name, DJ Verse One. Pretty cool. Do you happen to have a website to go with it?"

    Regular Joe: "Yes I do! It is www•djverseone•com. I have owned it since 1999."

    HotKey: "Nice! Hey, did you know that there is an actual dot-one extension. You can literally match your entire name without using the "com".

    Regular Joe (jaw has dropped): "Your kidding?!"

    HotKey: "Nope. In fact, there's hundreds of new dots that have been released. Almost everyone can have domains exactly matching their business name."

    Regular Joe: "Do you think GoDaddy has this?"

    HotKey: "I'm willing to bet they do, and I'm willing to bet your name is available for registration."

    At this point, my customer is beside himself with excitement. I am not kidding. He yells out to his kid to fire up the laptop and go to GoDaddy and search for djverse•one. Amazingly, his kid understood right away; didn't even question the extension and knew exactly what to type. So there the name pops up on their laptop, available.

    Regular Joe (shouting to kid): "Put it in the cart, put it in the cart, quick before someone takes it!"

    Now the wife walks into the room and wants in on the action. But she's the cautious one. Looking at me dubiously, asks "What's your role in all this?" I proceeded to explain that I invest in names that I believe have a great future, and love connecting people to something that suits them. I also explained I would never dream of purposely infringing on anyones current brand or business. What I do, I said, is take plain ol' dictionary words and combine them with the dot to create a complete name solution.

    That put her at ease, and then they wanted to know if I had a website. So I gave them my genuine.domains site, and their kid had an absolute blast persuing through my names. Looks up at me and says "I get it! I get why you called it Genuine Domains!" That seriously put a smile on my face. He continued on my site for the rest of my visit, even discovers his favorite name, Mrs.Fashion. I think this kid's gonna be hooked, he's got a good eye.

    It's up to us to plant the seed. The reward will come later..
     
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  2. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Awesome read dude.... thanks for that!

    This is something that too many people lack!.. REAL WORLD knowledge with REAL PEOPLE.

    I'm sure you also agree that 80% of the people you speak too who are not involved with domaining are actually intrigued when you mention a nGTLD that can match their business or even Niche!..

    Off course we need to be careful not to recomend nGTLD's that have insane renewal fees.

    This is a kick ass story dude....enjoyed the read :)

    Just be prepared for some blah blah blah... from the usual peanut gallery ...lol
     
    Last edited: Mar 31, 2017
  3. Asfas1000

    Asfas1000 Top Contributor VIP

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    Is there a .two extension too , in case his business name was DJ Verse Two ?

    If not, this is a solution that doesn't work for everyone.
     
  4. Hypersot

    Hypersot Top Contributor VIP

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    similar experience here a few times as well

    People come to me asking for help on deciding a name (usually after finding nothing available in the main extensions) and when I mention the fact the they can just register an exact match they get crazy with excitement.

    imo, ngtlds have started completely the wrong way. Instead of a healthy promotion there has been only greed and paranoia... really a shame :/
     
  5. wwwweb

    wwwweb Top Contributor VIP ★★★★★★★★★★

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    keyword 1 keyword 2 dot extension make very little sense.

    He probably got it for 99 cents so who cares, but the function of djverse.one is that it is fragmented, and of poor structure.
     
  6. Gibsonion

    Gibsonion Established Member

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    LOL entertaining story at least.
     
  7. hookbox

    hookbox Top Contributor VIP

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    Congratulations! You officially killed his business since no one will be able to find him now. Thank God he owns the .com or he would be screwed. Hopefully he doesn't plaster the new domain on everything because people will have no idea what the hell .one means. :)
     
  8. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Hmmm

    www.djverse.one
    What on earth could that mean? Maybe it's a phone number or perhaps it's a postal address.. damn man, that .one at the end is just so confusing. I will never be able to figure this out...
     
  9. hookbox

    hookbox Top Contributor VIP

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    Who puts www in their name? That's so 20 years ago. :) you buy a new gtld to shorten the name but you end up adding three letters back in so people know what it means. Take away three to add three. Why confuse people if it doesn't shorten the name? For that you just leave it the way it is.

    I like some gltd's but ones that make sense. Spark.Media, Blaze.Studio etc... These are good gtld's. Breaking up a three word company name like DJ Verse One and throwing a dot in there just confuses your branding.
     
  10. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Nope, for now... whilst the public are still adapting..it would be wise to still include the www... and I assure you many companies and people still include the www in their domain names...even if it's .com/.net
     
  11. loredan

    loredan Top Contributor VIP ★★★★★★★★★★

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    What if someone is DJ Verse Horse ? :) :)
     
  12. hookbox

    hookbox Top Contributor VIP

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    True, companies that are ran by old schoolers that have no clue. :)
     
  13. urlurl

    urlurl Top Contributor VIP ★★★★★★★★★★

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    the only reason i have a new gtld (.club) is to shorten my exiting .com - no other use than that
     
  14. Jasonn

    Jasonn Top Contributor VIP ★★★★★★★★★★

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    well now he has to break up his name with the word "dot" in there.
     
  15. betthelot

    betthelot Top Contributor VIP ★★★★★★★★★★

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    Don't let the truth get in the way of a good story.
     
  16. HotKey

    HotKey Made in Canada VIP

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    I believe it was around $17 Canadian.
     
  17. HotKey

    HotKey Made in Canada VIP

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    Well not with an attitude like that they won't. I think the point of this story is it shows an example of how an introduction of a gTLD to a "regular joe" can go down in the real world..and I've always gotten positive feedback.
     
  18. hookbox

    hookbox Top Contributor VIP

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    It is sometimes hard to tell if someone is writing something with humor or not. It may have come across harsh but I meant it to be humorous. :)
     
  19. HotKey

    HotKey Made in Canada VIP

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    That whole www bit was literally verbatim. It might be 20 years ago to us, but to him it was current "internet" talk. Adding letters three here two there blah blah he's not looking at it like that. Thats domainer lens. It doesn't confuse people, it makes sense.
     
  20. HotKey

    HotKey Made in Canada VIP

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    Gotcha- I did read it wrong. Thanks! :)
     
    Last edited: Apr 1, 2017
  21. HotKey

    HotKey Made in Canada VIP

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    Its almost automatic with coms, nets. I think it isnt necessary for new G's though...at least for those of us that like to look at the url bar. Kind of takes away from the whole name.
     
  22. MapleDots

    MapleDots Top Contributor VIP

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    How long before he has to spend $998 to renew it. The proof is in the pudding... GTLD's are unsustainable. I predict the days of 4-500 dollar renewals are coming for most tld's. They will never become common place, only the choice domains like my.shop will get registered. They will never see big enough traffic to support the extension. Just look at .us as an example, if ANY extension should be taking off its that one. Even the.us is struggling next to the .coms

    .whatever extensions have no hope in hell of succeeding in the long run. If they do they will be on the backs of the registrants having to support them with exorbitant renewal fees.
     
  23. HotKey

    HotKey Made in Canada VIP

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    It will never be $998 to renew, that's a little extreme. gTLDs are a risky investment, for sure. You have to have your finger always on the pulse, or pick names you think have a long shelf life. There's bound to be trends with the nG's over the years. It would serve the registries well to keep prices low and consistent for many of them. I agree, the massive renewal hikes on the horizon are a bummer, really discredits the registry and throws investments into doubt. But lots of these extensions should never had seen the light of day to begin with.

    What one considers to be the "chosen" gTLD, is what makes them so lucrative and dangerous. There won't be just one, there will be many. But for investment purposes, I think it's better to keep focused on just a few and what you're comfortable with.
     
  24. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Actually companies run by just about everyone... not difficult to figure it out... open a magazine.... or better yet... try this cool tool....it;s called Google :xf.eek:. Go to this search bar they have then type in a search string... look at the results. Seems only old schoolers own businesses these days cos almost all the search results have www. in front of them... strange that. :)
     
  25. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Lol... please tell u where you bought ur crystal ball from. We would all like one of those too. I dont know why u wasting your skills on domaining...I mean if I could tell the future like I would have just won the lottery a few times over...

    There is no comparison between a .com - if people keep comparing any tld to a ,com they have are wasting their time. We all know .com is King.. nobody disputes that... it's like saying.. Porsche are awesome cars... so nobody she drive anything else... cos Porsches are the best... why bother making toyota and hyundai's etc...
     
    Last edited: Apr 1, 2017

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