http://www.adservice.nokia.com/faq.jsp
About mobile advertising in general
1 Is mobile advertising a big business?
2 Why is advertising used as a business model for many internet businesses?
3 What is special of mobile advertising vs internet?
4 What do consumers think about personalized targeting? Doesn't this intrude on their privacy?
5 What types of pricing models are there for advertising?
About Nokia Ad Service
6 What is Nokia Ad Service?
7 Which are the target customers for Nokia Ad Service?
8 What is the business model for Nokia Ad Service?
9 Where will the paying advertisers come from?
10 How is price determined for advertising space?
11 How easy is it to implement Nokia Ad Service into an application or service?
12 What can nokia.mobi bring to advertising?
13 What is .mobi?
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About mobile advertising in general
1 Is mobile advertising a big business?
As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands .
2 Why is advertising used as a business model for many internet businesses?
Advertising is a fundamental business model for many internet businesses. The internet provides a way to target ads one-to-one which is not possible with traditional mediums such as TV, radio and print. The internet supports personalized targeting because technology enables user profiling and content awareness.
3 What is special of mobile advertising vs internet?
Advertising exists in many mediums, such as TV, radio, print, etc. Mobile advertising is just another valuable medium for advertisers. What is interesting with mobile advertising is the ability to have additional relevancy like with location based relevancy.
4 What doconsumers think about personalized targeting? Doesn't this intrude on their privacy?
Nokia Ad Service targeting does not include personally identifiable information. Nokia Ad Service only uses contextual information in order to help the right consumer receive the right ad.
5 What types of pricing models are there for advertising?
New media (internet, mobile, etc) advertising is typically priced by one, or a combination of, three methods: CPM, CPC, or CPA. These are cost per thousand, cost per click, and cost per acquisition, respectively. The common method for services and portals is CPM - a price for every thousand ads shown. CPC is a price for every time a user clicks on the ad. CPA is a price for every time a user clicks on an ad AND converts into a customer.
About Nokia Ad Service
6 What is Nokia Ad Service?
Nokia Ad Service enables advertisers to conduct targeted advertising on mobile internet services. Nokia Ad Service consists of a group of mobile internet publishers forming a mobile ad network and a sophisticated platform to deploy, manage and optimize mobile advertising campaigns.
7 Which are the target customers for Nokia Ad Service?
Nokia Ad Service customers are regional, national and global advertisers and media agencies.
8 What is the business model for Nokia Ad Service?
The value chain for mobile advertising is currently for both advertisers and publishers. Nokia Ad Service acts as a hub and simplifies the value chain. Advertisers pay to reach mobile users, and Nokia Ad Service shares the revenue with the publishers in the network.
9 Where will the paying advertisers come from?
Nokia Ad Service delivers an end-to-end solution for advertisers. We are working with advertising agencies, advertising networks, and advertisers directly to bring a pipeline of advertisers.
10 How is price determined for advertising space?
There are many factors that may affect the price of advertising space. However, it can be simplified to reach, frequency, and user segmentation. Reach is the amount of unique people that will see the ad, frequency is the amount of times people will see the ads, and user segmentation is the type of people that will see the ad. Based on these factors, along with industry standards, a price is determined.
11 How easy is it to implement Nokia Ad Service into an application or service?
It is a simple process to incorporate advertising into internet applications or services. The implementation involves the publisher signing up to Nokia Ad Service and placing the given tags onto the desired location on the mobile internet service. The platform will deliver and track the advertising. The advertising can be in the form of banners, text links and interstitials.
12 What can nokia.mobi bring to advertising?
Nokia Ad Service will provide a worldwide reach to advertisers through its network of mobile publishers. Nokia. mobi, the largest mobile portal with over 100 million monthly visits in 120 countries, already joined the network.
back to top
13 What is .mobi?
.mobi is a top level domain name like .com or .org.
.mobi is different from the other top level domains in two important respects. The first one is that .mobi is reserved for web sites that are used with mobile devices. The second one is that the .mobi sites must follow a user interface guideline developed at .mobi consortium.
The goal of .mobi is to make it easier for the end users to recognize and find web pages that are designed for mobile use.
About mobile advertising in general
1 Is mobile advertising a big business?
2 Why is advertising used as a business model for many internet businesses?
3 What is special of mobile advertising vs internet?
4 What do consumers think about personalized targeting? Doesn't this intrude on their privacy?
5 What types of pricing models are there for advertising?
About Nokia Ad Service
6 What is Nokia Ad Service?
7 Which are the target customers for Nokia Ad Service?
8 What is the business model for Nokia Ad Service?
9 Where will the paying advertisers come from?
10 How is price determined for advertising space?
11 How easy is it to implement Nokia Ad Service into an application or service?
12 What can nokia.mobi bring to advertising?
13 What is .mobi?
--------------------------------------------------------------------------------
About mobile advertising in general
1 Is mobile advertising a big business?
As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands .
2 Why is advertising used as a business model for many internet businesses?
Advertising is a fundamental business model for many internet businesses. The internet provides a way to target ads one-to-one which is not possible with traditional mediums such as TV, radio and print. The internet supports personalized targeting because technology enables user profiling and content awareness.
3 What is special of mobile advertising vs internet?
Advertising exists in many mediums, such as TV, radio, print, etc. Mobile advertising is just another valuable medium for advertisers. What is interesting with mobile advertising is the ability to have additional relevancy like with location based relevancy.
4 What doconsumers think about personalized targeting? Doesn't this intrude on their privacy?
Nokia Ad Service targeting does not include personally identifiable information. Nokia Ad Service only uses contextual information in order to help the right consumer receive the right ad.
5 What types of pricing models are there for advertising?
New media (internet, mobile, etc) advertising is typically priced by one, or a combination of, three methods: CPM, CPC, or CPA. These are cost per thousand, cost per click, and cost per acquisition, respectively. The common method for services and portals is CPM - a price for every thousand ads shown. CPC is a price for every time a user clicks on the ad. CPA is a price for every time a user clicks on an ad AND converts into a customer.
About Nokia Ad Service
6 What is Nokia Ad Service?
Nokia Ad Service enables advertisers to conduct targeted advertising on mobile internet services. Nokia Ad Service consists of a group of mobile internet publishers forming a mobile ad network and a sophisticated platform to deploy, manage and optimize mobile advertising campaigns.
7 Which are the target customers for Nokia Ad Service?
Nokia Ad Service customers are regional, national and global advertisers and media agencies.
8 What is the business model for Nokia Ad Service?
The value chain for mobile advertising is currently for both advertisers and publishers. Nokia Ad Service acts as a hub and simplifies the value chain. Advertisers pay to reach mobile users, and Nokia Ad Service shares the revenue with the publishers in the network.
9 Where will the paying advertisers come from?
Nokia Ad Service delivers an end-to-end solution for advertisers. We are working with advertising agencies, advertising networks, and advertisers directly to bring a pipeline of advertisers.
10 How is price determined for advertising space?
There are many factors that may affect the price of advertising space. However, it can be simplified to reach, frequency, and user segmentation. Reach is the amount of unique people that will see the ad, frequency is the amount of times people will see the ads, and user segmentation is the type of people that will see the ad. Based on these factors, along with industry standards, a price is determined.
11 How easy is it to implement Nokia Ad Service into an application or service?
It is a simple process to incorporate advertising into internet applications or services. The implementation involves the publisher signing up to Nokia Ad Service and placing the given tags onto the desired location on the mobile internet service. The platform will deliver and track the advertising. The advertising can be in the form of banners, text links and interstitials.
12 What can nokia.mobi bring to advertising?
Nokia Ad Service will provide a worldwide reach to advertisers through its network of mobile publishers. Nokia. mobi, the largest mobile portal with over 100 million monthly visits in 120 countries, already joined the network.
back to top
13 What is .mobi?
.mobi is a top level domain name like .com or .org.
.mobi is different from the other top level domains in two important respects. The first one is that .mobi is reserved for web sites that are used with mobile devices. The second one is that the .mobi sites must follow a user interface guideline developed at .mobi consortium.
The goal of .mobi is to make it easier for the end users to recognize and find web pages that are designed for mobile use.
