Fraudulent ad traffic to cost $6.3 billion in 2015

[News]

According to a study on behalf of the Association of National Advertisers, a staggering $6.3 billion dollars will be lost in 2015 due to fraudulent ‘bot traffic.’

These bots inflate the monetized audiences at those web sites between 5% to 50%. One quarter of bots were targeting web sites that rank at the top 1,000 of Alexa.

Addressing this issue, the Trustworthy Accountability Group (TAG), an advertising industry initiative to improve the digital ecosystem, today announced plans to create, maintain and share the TAG Fraud Threat List, a database of domains that have been identified as known sources of fraudulent bot traffic for digital ads.

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