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Ad Fraud to cost advertisers $7.2 Billion in 2016

Mike O’Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies. The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016. Released yesterday, The 2015 Bot Baseline Report...
- Arpit131
- Post #1
- Jan 22, 2016
- advertising fraud... ad fraud
- Section: Misc. Professional Topics
Ad Fraud to cost advertisers $7.2 Billion in 2016

Mike O’Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies. The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016. Released yesterday, The 2015 Bot Baseline Report...
- Arpit131
- Thread
- Jan 22, 2016
- advertising fraud... ad fraud
- Replies: 0
- Section: Misc. Professional Topics

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