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Fraudulent ad traffic to cost $6.3 billion in 2015
According to a study on behalf of the Association of National Advertisers, a staggering $6.3 billion dollars will be lost in 2015 due to fraudulent ‘bot traffic.’These bots inflate the monetized audiences at those web sites between 5% to 50%. One quarter of bots were targeting web sites that... -
Fraudulent ad traffic to cost $6.3 billion in 2015
According to a study on behalf of the Association of National Advertisers, a staggering $6.3 billion dollars will be lost in 2015 due to fraudulent ‘bot traffic.’These bots inflate the monetized audiences at those web sites between 5% to 50%. One quarter of bots were targeting web sites that...- News
- Thread
- fraud tag... association of national advertisers trustworthy accountability group aona ana traffic bots bots
- Replies: 0
- Section: Domain Parking and Traffic Monetization
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