Simple Tip: Some potential buyers and especially smaller business owners don't realize that they can have multiple domains all pointed to their website. Mention in your email that the name is pointed toward their website and it may help seal the deal. It has helped for me many times. If I have more than one potential buyer I will forward the name to each buyer for a maximum of 72 hours. This gives them time to see your email and let them salivate over the name while it's pointed to their website. It may not seem like much but I do believe it helps create a trust factor between you and the buyer because they know you are actually selling what you say you are selling.