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Forget .com, here's .coke

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The views expressed on this page by users and staff are their own, not those of NamePros.
.US domains.US domains
White lines anyone? :hehe:
Beware kids... new gTLD domaining is going to be addictive:

"A multi-million dollars almost overnight
Twice as sweet as sugar, twice as bitter as salt
And if you get hooked, baby, it's nobody else's fault, so don't do it!"


It's very conspiratorial in here these days.
 
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.... and maybe just my 2cents

View from other side:

Now what have ICANN done ? They gave everyone a chance to try it. If you have company and you think you have some good plan about new tld, go and try it.
ICANN fight already years with requests for xxx , if they say yes "they are bringing some kind of dirt to net!" If they say no, then they are censoring net.

So now this way is some kind of compromise.

What would/could happen. There are going to pop-up some more tld's. But we already have seen .ws .web (does this still exist) .name .biz ....

(^ i'm sure someone will argue for some of them, and they have their niches but from my point that are not publicity recigionized tld's)

Some may have success, but need large sum of money for advertising and then there is still problem that someone from other part of planet will ask:
"hey your email is [email protected]k and after newyork .com .net .org ????"

:imho:
 
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I suppose it means more newbies will jump in and lose a lot of money.
 
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President/CEO Rod Beckstrom -

โ€œSome claim that icann stands to profit from this new program. this is not true. the program will be run on a cost recovery basis as designed by you, the community, and as approved by the icann board. if approved by the icann board."

So ICANN does not stand to profit from this?

They are going to take $185,000+ in application fees for 500-1000 extensions, auction fees for contested extensions, and ICANN registration fees and somehow be โ€œrevenue neutralโ€.

That statement is about the biggest load of BS I have seen in quite awhile.
Of course ICANN had a financial self interest in this passing.

Brad

---------- Post added at 04:37 PM ---------- Previous post was at 04:33 PM ----------

Well it now it was approved by ICANN, did they open Pandoraโ€™s Box?

I think there are A LOT of legal hurdles and challenges to still be cleared.


1.) If multiple parties want the same extension, what happens?

Do they go to auction? What about BS TMs already for new extensions that donโ€™t exist?

Should the high bidder for a generic extension be able to block any competitors from owning a domain.

For instance Sony is the high bidder for .MUSIC, should they be able to block any competitor from using it their mark in that extension?


2.) What about confusingly similar extensions, typo extensions, etc.

What happens if someone wants .CON, a great .COM typo extension?

What if someone wants an extension that is confusingly similar to a current ccTLD?

Should .USA be allowed to exist when .US already exists and is the ccTLD of the United States? I think that whole extension would be โ€œconfusingly similarโ€.

As far as I was aware, one of the foundations of this program was to not introduce any extensions that are confusingly similar to current extensions.


3.) Should potentially offensive extensions like .porn, .sex, .gay, etc be able to legally extort brand owners for payment like .XXX has done?


Many of these issues might be touched on in the guidebook, but that only means so much with real world issues.

If people think this is a โ€œfresh startโ€ they are dreaming.

You really think the people putting out millions to obtain and promote a registry are just going to hand out the best keywords for free or cheap? Yeah right.

This program needs to be rolled out in a very measured manner. Starting with less debated extensions.

There needs to be a process for how generic keyword extensions are handled and policies regarding them.

The process needs to be transparent and well regulated.

Brad
 
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There's one thing for sure - ICANN will make a lot of money off of this. This has to be one of the most bizarre "non-profit" organizations in existence. Add fees to all domain registrations, invest their stash of money in the stock market, create massive hype-filled release of new extensions with a crazy fee attached...what next for the revenue-hungry "non-profit"?
 
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There's one thing for sure - ICANN will make a lot of money off of this. This has to be one of the most bizarre "non-profit" organizations in existence. Add fees to all domain registrations, invest their stash of money in the stock market, create massive hype-filled release of new extensions with a crazy fee attached...what next for the revenue-hungry "non-profit"?

Non-profit is not the same as no revenue.

They probably have a larger than needed workforce. They probably have a higher than needed salary. The probably have lots of meetings; however, a non-profit of this magnitude has to have SIGNIFICANT dollars on hand for legal matters, infrastructure matters and to to prevent the need for any "partisan" organization to provide funding.

When the applications decrease the necessary company needs to be in place.

If you work for a decent sized corporation these days as a Senior IT professional in the US you can ask for up to $150K - throw in benefits, insurance and costs and you've blown through $185K in a year.

That said... $185K is just the application fee and doesn't include bribes, pay offs and back-handers.

The other reality is that most of these TLD requests are going to be CLOSELY CONTROLLED. There won't be "domainers" for the .canon or .hitachi.

It's mostly about segregation which is being facilitated by the "cloud" promises and it contrary to the principles of the fathers of the internet (who aren't as respected as the fathers of the constitution). But the internet was never about a level playing field or domainers.

I don't think it has a huge impact except on how some large businesses focus their efforts. If I were canon I'd love to have http://Canon/printers and http://Canon/Photocopiers http://Canon/Services... This type of nomenclature allows the creation of a clearly defined namespace which is one of the huge hindrances to creating any semblance of a semantic web... imho
 
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We've had this for years. It's called the hosts file....

But seriously this will cause much confusion to the everyday internet user and I think it will be many many years before these other TLD's will become common place (if at all). So I don't think theres any need to rush selling your premium or exotic domains just yet. In fact even if these do become commonplace can they really replace .com, .co.uk, .de, .ca, .us etc?
 
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In fact even if these do become commonplace can they really replace .com, .co.uk, .de, .ca, .us etc?

Who said anything about replacing?

---------- Post added at 06:26 PM ---------- Previous post was at 06:24 PM ----------

We've had this for years. It's called the hosts file....

Uniformly installed, recognized and used globally under the auspices of a data dictionary manager, no doubt. :)
 
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$180K application fee..Then, if it is accepted you will have to pay $25K per year to renew...Personally, I don't think there will be too much action here. It sounds like a ploy to make more money.
 
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No prediction is ever going to be 100% accurate but I think that some people will think the sky is falling, get rid of a load of domains, some good and some bloody awful, and then in a couple of years realise that everyone in consumer land is confused to hell about the idiocy of ICANN and the companies that bought such extensions and go back to using the main ones we have always had.

The main issue I see is that unless you have .amazon, .sony or .sky, things of that nature no one is ever going to know truly who owns what.

At least with sony.com or sky.co.uk the vast majority of users know the companies and trust them and they will know to a fair extent where the companies are based, who exactly will get their grubby mitts on .medic is a complete bloody mystery and it could be a famous hospital like Cedars Sinai in LA, or Alder Hey in Liverpool but more than likely it will be owned by a dodgy MLM program in the middle of nowhere, 25 miles East of Poison Pills Ridge..

The people on the panel at ICANN are a complete bunch of idiots who will not be able to close Pandoras box again once they go down this dangerous road.

That makes sense - thanks for explaining.
 
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I live in a small town. When a chain store/convenience store opened up on the interstate, people moaned, "It was the end of downtown, the grocery store will close because of the competition." But, you know what, the convenience store brought more people into town to go to the bank, then gas up, and oh, wait, they need some groceries. 7 years later, the grocery store has a killer meat counter and people are coming in from the region just to buy their meat from the grocery store.

Then, when the Dollar General store bought a patch of land by the highway, some people moaned, "It was the end of downtown, the grocery store will close because of the competition." But three years later, the little town is seeing a lot more money flowing in from increased traffic as people stopped at the bank, ate some lunch at the diner, got some groceries, bought some gas and shopped for some household items at the dollar general store.

Now, we have a pizzaria opening up in a couple of weeks, and some people are moaning, "It was the end of the diner, the pizzaria will take their business away."

But, you know what, I have a feeling the pizzaria is going to bring a whole new group of visitors into town. Maybe the diner will hurt a bit, or maybe they will turn it up a notch, and we will have two terrific options for food, instead of having to eat at home or the diner all the time.

I have a couple hundred friends, local people that I interact with once or twice a year, or more. A very small percentage of them own their own domain. Vanity extensions will bring people into the market, and maybe they will choose the vanity extension, or maybe they will, in the end, feel more comfortable with the familiar .com.

The point is, imo, more competition, even if it is only at a perceptual level, is going to finally prompt me to do a better job at displaying my portfolio, focussing on end user sales, and generally being more organized about the process than I have been in the past. God knows, I need to be doing a much better job than I have been.
 
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As I said in another thread all of these domain extensions are driving me crazy. Of
Course .com I like bc they were first, then .net and .org were even ok too. .edu and .gov are ok because try are regulated. Even .info and .biz are alright. But all these others are really getting out of control and I can't stand it.
 
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i feel this is a complete waste of money and time and hope businesses dont go down this route
 
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I'm surprised that a company named "Coca Cola" would buy and maintain the gTLD of .COKE.

They're not known as COKE, they're The Coca-Cola Company

.cocacola?

They already have Coke.com after all, their business isn't online, it's a booming business based on beverages.
 
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$180K application fee..Then, if it is accepted you will have to pay $25K per year to renew...Personally, I don't think there will be too much action here. It sounds like a ploy to make more money.


Exactly .... And they will get more money from Big business especially , selling the idea of brand protection and sales. I do know who Coke is,Same as 6 or 7 Billion other people..
I would not go online to buy a coca-cola I would go to the store.
 
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Waste of money!!

Yeah, all these TLDs are created for making money on registration and reselling the domains. They know forefront about the corporations will be interested thus it is just a way of getting money from them
 
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ICANN's new .Brand $180K start + $100K/year

I was just thinking about this yesterday. I know this is an old thread, but I'd like to continue the conversation since there's been some good points made here.

After the whole confusion caused by the gTLDs passes, what is the cost of a gTLD fee, and how would this affect current domain names.

If it costs US$180K to start, + $100K/year... this is equivalent to a present value of who knows? 180K + 100K/10% (perpetuity rate of 10%) = $180K + $1M = $1.18M... without counting the wages you would have to pay a couple of employees to keep the registry working.

This is just an example, please correct my thoughts here if you think otherwise. Say for example Coke wants soda.com, and the owner of soda.com doesn't want to hand it over... then Coke could reach into their deep pocket and spend the $1.18M to start their own .soda. So, my guess is that if the present value of the cost of running your .brand is around US$1 Million, then a company is likely to just hand over that much to have their own registry with the .soda extension, effectively circumventing the owner of the generic soda.com.

I thought of something similar when FaceBook bought FB.com; they probably used this point to get the owner of FB.com to hand it over for $8.5 Milliion. I am also guessing that one of the applicants to ICANN must be Facebook for the .FB extension.

One of the consequences of the new gTLDs could be capping the maximum value of high value .com.... because now the potential buyer can just say they rather register their own gTLD under the same word. Lots of guessing here, not many facts, but what do you think?


I don't know. $100,000 a year renewal not counting set-up or any other cost to get it up and running?

I don't think this will effect .com, .net or .org. All others it might but the big companies are going to be the only ones that can afford this type of domain.

It will just create a new typo!
 
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If i'm the CEO of Coca Cola company, my primary question is: What kind of tangible return-of-investment do i get from spending that kind of money?

I already own coke.com and coca-cola.com, why spend millions on .SODA??? If .SODA doesn't exist, people won't stumble upon it. Evenif .SODA does exist, nobody can register coke.soda or coca-cola.soda anyway, since i can get my battalion of lawyers (who are already in my payroll) to sue them and pay me monetary damages for infringment.

After all, it is absolutely pointless for Coca-Cola to run the .SODA registry. Should they sell the domain PEPSI.SODA to their competitor? That's ridiculous. So what use is .SODA registry when i should just get all my Coca-Cola products under my coke.com and coca-cola.com domains and further enhance their domain value and preserve search traffic and ranking.

So in summary, there is no need to go through the economics math of running a registry. The company can save dollars by sticking to its .COM domains. And writing subpoenas or getting cease-and-desist orders, won't cost an arm and a leg if the whole issue is just about "brand protection".
 
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what about the search engine aspect ......many still arrive via google
 
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I don't know why anyone would search for soda or any kind of softdrinks online.
 
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