Afternic claims categorized domains 2.8x more likely to sell.
If you list your domains for sale on sites such as Afternic and Sedo, you should take the extra time to properly categorize your domains. According to NameMedia, domains on Afternic that are categorized (e.g. “Education”, “Events”) are 2.8 times as likely to sell as domains that are not categorized.
This makes sense. When I search for domains to buy at Afternic, I usually browse by the categories that interest me rather than doing a free text search. This is especially true when I’m trolling for investment opportunities rather than searching for a specific domain.
Over the next month, Afternic will change its categories and taxonomy. Second level categories (e.g. “Events > Holiday”) will be cleaned up and improved. The categories will also align with BuyDomains site to make cross promotion easier.
According to Afternic, only 1 in 3 customers takes the time to categorize their domains.
Customers will be able to re-categorize their domains in early February. The company says that domain listings will not be affected if customers choose not to re-categorize.