Yahoo Firefox Chooses Yahoo as Default Search Engine

[enlytend]

Firefox just announced they're dumping Google as their default search engine and going with Yahoo in the US. They will still be using Google for European users, but Yandex in Russia and Baidu in China.

Based on statements by Mozilla's CEO, it sounds like the choice was more about similar values than economic factors...

In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users and the Web. In the end, each of the partnership options available to us had strong, improved economic terms reflecting the significant value that Firefox brings to the ecosystem. But one strategy stood out from the rest.

Full statement by Mozilla's CEO Chris Beard
Further analysis on MarketingLand

Yahoo search is powered by Bing and the Firefox implementation will be supporting DNT (Do Not Track)

This has the potential to really shake up those search share numbers!