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information Favorite celebs are ditching Twitter for Community.com

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Community.com App is essentially a text-based management and communication tool for celebrities and artists to know more about their own fans and interact with them more directly than what social media usually allows.

Community is also increasingly the future of how celebrities will interact with their fans online.

The world first got a hint of Community’s existence in January 2019, when Ashton Kutcher, whose Sound Ventures is an investor in the startup, originally tweeted out a hint, in what the company now calls an “alpha test” with its telecom carrier partners. Community officially launched six months later, when Kutcher once again tweeted out his phone number.

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“You may have millions of followers, but you don't know who's in that audience,” Community co-founder and CEO Matthew Peltier told Billboard recently, in his first public interview since closing a $35 million funding round and launching the company on July 24th. “People are starting to wake up to the fact that you may be investing a ton of time and energy and resources into social media, but you don't necessarily have a direct relationship with that audience.”

read more (Fast Company) App (Community)
 
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