domain Fair Market Value for GoldCoastSecurities.com (acquired 2010)

[George Appiah]

Hello y'all,

Very new here, and would appreciate a little help!

I've held this domain since 2010 and now to give it a new home: GoldCoastSecurities.com

I'm wondering what you think is a fair market value?

 

[rubencouto]

The keyword "securities" is very good. However the addition of GoldCoast makes it a bit long and geographically limited, imo. I would say mid $xx, unless you find an actual Gold Coast end user... In this case it may be worth as lot more.

Best of luck!

 

[accelerator]

I've held this domain since 2010 and now to give it a new home: GoldCoastSecurities.com

I'm wondering what you think is a fair market value?

Well, how many end users have you identified that could seriously benefit from the domain?

 

[George Appiah]

Thanks @rubencouto and @accelerator for your comments. Here's a little background to how I came by this domain:

I originally acquired this domain at auction for a web design client for $500, way back in 2010. The domain was an exact match for the client's business name at the time. The client paid to renew the domain for 4 years, but not long after this, they changed their business name, and moved to a new domain.

About two years ago I got a $2,000 buy offer via a Sedo broker. I contacted my client, but they didn't show any interest. But as I didn't legally own the domain (their initial 4 year registration hadn't expired yet), I couldn't sell.

The 4 year registration ended last year, but the client says they're not interested in renewing the domain, as they've changed company name. So I renewed it myself, and now looking to sell it -- at whatever fair market value I can find.

 

[biggie]

if they had no interest in renewing the domain, then that should tell you it's "fair market value".

imo...

 

[George Appiah]

@biggie: I value your comment, but did you read the part where they changed the company name? This is a hyper local brokerage firm that knows zip about domaining and has zero interest in hoarding domains. I'm 100% sure they'll have the same zero interest in the domain google.com -- because it has nothing to do with their brand

 

[accelerator]

You need to identify potential buyers, and offer it to them. Their offers will tell you what it's worth. It's quite a specific domain.

 

[biggie]

@biggie: I value your comment, but did you read the part where they changed the company name? This is a hyper local brokerage firm that knows zip about domaining and has zero interest in hoarding domains. I'm 100% sure they'll have the same zero interest in the domain google.com -- because it has nothing to do with their brand

Hi

if/since/when, they changed their name, at that point, then they found it to be unnecessary, for whatever reasons.
they didn't decide to change their name and keep/forward the other, to it.
maybe they felt it was a poor choice, after they first got it....but just managed until they dropped it.

now if this domain is parked and receiving any residual traffic from their efforts, best to capitalize on that.

but consider your perspective, about their knowledge of domains, which was "zip".
as, you will be facing same challenge when trying to translate value to a potential end-user who knows "zip" about domaining.

imo....

 

[George Appiah]

@biggie: Again, I value your comments tremendously.

But this client didn't just choose or change their name on a whim. This was a 60+ year brokerage company that was around long before Al Gore invented the Interwebs. The name change was part of a major re-brand of all the 35-member companies within the group to have a common "base" name -- owner's name -- plus the specific industry suffix.

Now I do understand your sentiments, coming from the fact that this is a very tight geographical + niche domain, and may not have much value.

but consider your perspective, about their knowledge of domains, which was "zip". as, you will be facing same challenge when trying to translate value to a potential end-user who knows "zip" about domaining.

That "zip" knowledge was referring do domaining -- buying and flipping of domains, not domains per se. This domain is obviously not for domainers, but for an end-user business that has a closely-related brand.

I've taken @accelerator's advice to identify and contact potential buyers, and I've already sent mails to 5 companies that have the exact match name (GOLD COAST SECURITIES) in different countries. I've also contacted the owner of the singular form of the domain (goldcoastsecurity.com).

Fingers crossed, and thanks y'all for your advice and comments!

 

[Sam Roy]

I feel you should contact that person, who offered $2, 000. He might buy it. Value of domain is always subjective. What $100 to us may be worth $5000 to someone else. I have learned this from my idol Rick Schwartz :D The domain is aged and definitely u shd look for good offer.