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Evocative Names
Have you ever invested in an EVOCATIVE domain names?
Evocative words are terms that evoke or (bring to mind) a memory, mood or image; redolent or reminiscent
Is there any advantage in building brands? YES
Your audience will more readily identify with a brand rather than a industry.
Here's an example:
Evocative Technology Brand
APPLE.COM
Generic Technology Brand
SoftwareTechnology.com
As many of you can attest, Apple is a more widely known brand!!!
Do you have an evocative domain name?
