I am no expert, but I will take a stab at it. I think it is probably worth low $xxx to a reseller and I am not sure what an end user would pay for it. Since you have a business it is perfect for it doesn't matter. I think it is brandable, but not super catchy. Something like "The Recycle Center" might be a little more catchy to me. I have cutwaste (dot) com, which I have been trying to figure out what to do with. It would fit a similar application, but I was thinking about some kind of website on government spending.