It is a dual pricing model.
The retail customers fund all the innovation and customer service personnel. The pro domainers get domains at cost. To get domainer pricing, just tell our support team your NamePros handle.
If we charged everyone $8.49 for .COM you can be assured that there would be no great software inventions, and there would be no live support from people who speak English.
The alternative would be to split the brand, but that is not a great option because where we add a lot of value in helping pro domainers sell and lease their domains to retail end-users. Hence one brand.
If you are a domain industry insider, you know the Epik deal. And if you don't know the Epik deal, then you probably have not been paying attention or are new to the industry. So, be happy you now know a secret.