This is an e-mail campaign targeted at specific individuals. The normal prices haven't changed.
Some are being offered 12.99, some 19.99. One member here even received an e-mail offering a price of $7.99
No doubt various calculations can then be made about the uptake of these as to whether or not to do a larger scale campaign.
The main thing is this. Prices are dropping. Dynadot $12.99, Name.com $14.99 and now this.
Sadly, I have not received a $7.99 offer - but would take it up immediately if I did.
If anyone else has been offered a price it would be useful to share.
PS BULLDOG: Nice to see you back. I wondered how long your rabies quarantine would last.