I am often stuck with the decision of whether to go with an EMD or go for a brandable name. In both cases, I hardly know who would be my buyer, but have an idea of the niche in which I would be finding my buyer. For example, when I come across names like StockMarketNews.com versus Stockify.com or similar names, and have a limited budget to spend, how do I make a decision to bend one way or the other. Similarly, imagine a name like AccreditedLoans.com versus Loansify or Loanify or Borrowly, I get confused on which one to go for. Although these are only examples, I am often struck at a crossroads as in both these cases, I know that the buyer would potentially be from the finance industry but who would it be? And why would they go for the brandable or the EMD when they can come up with their own brandable and buy something else. How do you make such a decision when you have limited funds and what parameters do you consider in these cases?