question Emails going to spam

[Iliaska]

Hello guys I hope you all doing well. Is there anyone of you doing outbound and have a problem with emails going to spam folder?

 

[SpeederNis]

Yes, and the first thing worth doing is confirming it, because most people assume spam when the real problem is somewhere else.

Send one email from your sending address to a Gmail address you control, and one to an Outlook or Hotmail address you control. Those two cover most of the companies you will be emailing and they behave differently from each other. Then look at where each one actually landed.

If they are really in spam, the causes I would check in this order: the sending address is new and has no sending history behind it, you went from nothing to dozens a day with no ramp, or you are sending from the same domain you are trying to sell.

If they are landing in the inbox and you are still getting no replies, then it is not a deliverability problem at all, and every hour spent on DNS records is wasted. Worth finding out which problem you actually have before changing any settings.

 

[bhartzer]

I'd first check to make sure that DMARC, DKIM, and SPF records are all set up properly on your domain. A lot of email providers have been sending all emails without DMARC records set up to the spam folder. That started about 2 years ago.

Then usually it's that you're not using a 'warmed up' email. There are some services out there that 'warm up' your email accounts.

It can also be the content of your email, as well.