I read a book recently.. How To Win Friends and Influence People
One of the key takeaways from the book and it applies to outbound and salesmanship as a whole is :
Focus on solving the other people's problem.
I happened to do an in-depth study to inculcate this in my outbound emails and see if this works.
I re-framed my emails by including points like :
1) Starting with the sector that they specialize it.
2) Stating that the customer is the king for the business.
3) That they are losing out on customers to competitors.
4) Putting in some number with proof. Perhaps using the Google Adwords tool.
5) Offering them the solution.. Pitching the domain name.
6) Call to action : Buy Now, Make Offer
I have sent out some emails to prospective clients. Let's see if I get any response for the name.
Any suggestions?
One of the key takeaways from the book and it applies to outbound and salesmanship as a whole is :
Focus on solving the other people's problem.
I happened to do an in-depth study to inculcate this in my outbound emails and see if this works.
I re-framed my emails by including points like :
1) Starting with the sector that they specialize it.
2) Stating that the customer is the king for the business.
3) That they are losing out on customers to competitors.
4) Putting in some number with proof. Perhaps using the Google Adwords tool.
5) Offering them the solution.. Pitching the domain name.
6) Call to action : Buy Now, Make Offer
I have sent out some emails to prospective clients. Let's see if I get any response for the name.
Any suggestions?