You might recall that in April 2017, GoDaddy acquired a large portfolio of domain names from Elite Domains (including a bunch of 2-letter .com domains). http://dotweekly.com/110k-domains-involved-godaddyelite-portfolio/ The value of that deal has never been disclosed. However, the latest financial statements might give some clues, although it's very confusing (I've sent emails to GoDaddy Investor Relations, for clarification) https://www.sec.gov/Archives/edgar/data/1609711/000160971118000035/a12312017-10k.htm it says on page 102: It's not clear if those include the Elite domains portfolio. However, it seems unlikely, given that in November 2017 (after the Q3 2017 quarter), they had reported the values of the Donuts and Kevin Ham/Reinvent deals: https://domainnamewire.com/2017/11/...ion-two-latest-domain-portfolio-acquisitions/ https://www.sec.gov/Archives/edgar/data/1609711/000160971117000249/gddy10q-20170930xq3.htm (page 26) Given the value of the Elite Domains portfolio (lots of 2-letter .com domains), it seems it should be valued at far more than $2 million ($52 million - $50 million), so it doesn't seem as if that's the 3rd purchase of intangible assets that they're talking about. However, on page 100 of the recent filing (same filing used to reference page 102 above): https://www.sec.gov/Archives/edgar/data/1609711/000160971118000035/a12312017-10k.htm it says: Could that be the Elite Domains deal? Its timing matches (April 2017). The valuation seems "reasonable" for a domain portfolio of that quality and size. However, it's unclear why it would be treated differently than the other domain portfolios (Donuts/Reinvent), and not aggregated in that section of the financial report. Hopefully GoDaddy Investor Relations can provide some clarity to this, so we can figure out the deal terms.