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I really don't understand EPN's new TOS and payout structure. So the new payout system is a combination of Pay-Per-Click and commissions but not quite one or the other? Huh? How does that work?
I'm thinking about opening an affiliate used cars store soon and I need to know if I'm going to get paid commissions on cars sold. If not commissions, how high are the clicks going to be? If commissions are scrapped, I may have to scrap my plans for this site. High advertising expenditures won't be worth it on a site that won't bring in commissions on cars sold.
Also, I've read some rumbling on the forums of software like BANS (build-a-niche-store) being banned. Is this true?
As far as pay-per-click is concerned, I click on my own affiliate links quite often because I want to see the exact listings that pop-up as a result. With a PPC system isn't this going to be a problem?
---------- Post added at 06:17 AM ---------- Previous post was at 04:56 AM ----------
Dear Julio,
Thank you for contacting us regarding our new payout system.
Quality Click Pricing replaces the current CPA (Cost Per Action) system of directly paying for new users and bids or revenue. In the new system, we pay publishers for clicks sent to eBay sites and the amount paid per click (EPC) on a daily basis will depend on the traffic?s quality, i.e., the amount of incremental revenue and long term value that the traffic generates for eBay.
The quality of the traffic will be assessed by looking at both the short term and long term value of the traffic to eBay. Short term value is calculated by looking at the revenue associated with purchases that happen as a direct result of publishers? marketing efforts. Long term value is a measurement of the revenue that users direct to eBay beyond the first few days after a click. In essence this is the life-time value to eBay of the customers you drive. Essentially, the more incremental revenue and long-term value your traffic generates for eBay, the more you?ll be paid per click.
Earnings per click (EPCs) will be set daily for the previous day?s traffic. After an EPC is posted, it will not change.
Specifically, we have made four changes to how we calculate the value of traffic sent by an affiliate to eBay:
Although we still have a 7 day cookie for sales, we no longer value all sales in a 7 day period equally. In general, sales that come toward the beginning of that period, close to the click, are judged more incremental and therefore valued higher than sales that come towards the end of that period. Please note an adjustment is made for auction listings and certain categories, e.g. motors, which may take longer to convert.
The lifetime value of new users is now calculated as an actual value rather than a set tier. For example, whereas before affiliates in the US might have received $1, $10, $28, $40 or $50 for a new ACRU based on quality, or a certain payout tier based on volume in other countries, you will now receive an amount based on the actual average value of new users you bring to eBay in all countries.
Certain health metrics are also taken into account in pricing. If the amount of credit card fraud, unpaid items, extremely low-value ACRUs, and a number of other variables resulting from traffic you send to the site is significantly higher than average, you will be notified and your EPC may be reduced.
We now add a small amount to the EPC amount to compensate for revenue we make from advertising shown on eBay and when purchases driven by affiliates are paid through PayPal. For now this will be small in comparison to the revenue from items actually bought on eBay, but this may increase over time, and may become especially important for traffic to specific categories like Motors where eBay increasingly gets revenue from advertising fees rather than sold items.
Finally, although an EPC amount is posted the day after your clicks are delivered to eBay, when setting that EPC the algorithm takes into account historical data, such as the lifetime value of ACRUs and sales within the 7 day cookie lifetime, as well as the quality of yesterday?s traffic. This means that you will see fewer fluctuations in your EPC on a day to day basis than on CPA. For example, if you have a large sale on one day, your EPC may not be as high as on CPA; if you have a day with low sales, your EPC might be higher than under CPA. Overall, however, publishers who drive more incremental sales and long-term value will earn more under the Quality Click Pricing system.
As for Build a Niche Stores, they are still allowed in the network, and I can ensure you that nobody gets banned just because of owning a BANS store.
You can test your own links to ensure that clicks are coming through from them. However, please note that if you are using automated software or bots to check your links, those clicks may be flagged and filtered.
I hope this information answers your questions. Please let us know if we can be of any further assistance.
Kind regards,
Amy Shetty
eBay Partner Network Support
I'm thinking about opening an affiliate used cars store soon and I need to know if I'm going to get paid commissions on cars sold. If not commissions, how high are the clicks going to be? If commissions are scrapped, I may have to scrap my plans for this site. High advertising expenditures won't be worth it on a site that won't bring in commissions on cars sold.
Also, I've read some rumbling on the forums of software like BANS (build-a-niche-store) being banned. Is this true?
As far as pay-per-click is concerned, I click on my own affiliate links quite often because I want to see the exact listings that pop-up as a result. With a PPC system isn't this going to be a problem?
---------- Post added at 06:17 AM ---------- Previous post was at 04:56 AM ----------
Dear Julio,
Thank you for contacting us regarding our new payout system.
Quality Click Pricing replaces the current CPA (Cost Per Action) system of directly paying for new users and bids or revenue. In the new system, we pay publishers for clicks sent to eBay sites and the amount paid per click (EPC) on a daily basis will depend on the traffic?s quality, i.e., the amount of incremental revenue and long term value that the traffic generates for eBay.
The quality of the traffic will be assessed by looking at both the short term and long term value of the traffic to eBay. Short term value is calculated by looking at the revenue associated with purchases that happen as a direct result of publishers? marketing efforts. Long term value is a measurement of the revenue that users direct to eBay beyond the first few days after a click. In essence this is the life-time value to eBay of the customers you drive. Essentially, the more incremental revenue and long-term value your traffic generates for eBay, the more you?ll be paid per click.
Earnings per click (EPCs) will be set daily for the previous day?s traffic. After an EPC is posted, it will not change.
Specifically, we have made four changes to how we calculate the value of traffic sent by an affiliate to eBay:
Although we still have a 7 day cookie for sales, we no longer value all sales in a 7 day period equally. In general, sales that come toward the beginning of that period, close to the click, are judged more incremental and therefore valued higher than sales that come towards the end of that period. Please note an adjustment is made for auction listings and certain categories, e.g. motors, which may take longer to convert.
The lifetime value of new users is now calculated as an actual value rather than a set tier. For example, whereas before affiliates in the US might have received $1, $10, $28, $40 or $50 for a new ACRU based on quality, or a certain payout tier based on volume in other countries, you will now receive an amount based on the actual average value of new users you bring to eBay in all countries.
Certain health metrics are also taken into account in pricing. If the amount of credit card fraud, unpaid items, extremely low-value ACRUs, and a number of other variables resulting from traffic you send to the site is significantly higher than average, you will be notified and your EPC may be reduced.
We now add a small amount to the EPC amount to compensate for revenue we make from advertising shown on eBay and when purchases driven by affiliates are paid through PayPal. For now this will be small in comparison to the revenue from items actually bought on eBay, but this may increase over time, and may become especially important for traffic to specific categories like Motors where eBay increasingly gets revenue from advertising fees rather than sold items.
Finally, although an EPC amount is posted the day after your clicks are delivered to eBay, when setting that EPC the algorithm takes into account historical data, such as the lifetime value of ACRUs and sales within the 7 day cookie lifetime, as well as the quality of yesterday?s traffic. This means that you will see fewer fluctuations in your EPC on a day to day basis than on CPA. For example, if you have a large sale on one day, your EPC may not be as high as on CPA; if you have a day with low sales, your EPC might be higher than under CPA. Overall, however, publishers who drive more incremental sales and long-term value will earn more under the Quality Click Pricing system.
As for Build a Niche Stores, they are still allowed in the network, and I can ensure you that nobody gets banned just because of owning a BANS store.
You can test your own links to ensure that clicks are coming through from them. However, please note that if you are using automated software or bots to check your links, those clicks may be flagged and filtered.
I hope this information answers your questions. Please let us know if we can be of any further assistance.
Kind regards,
Amy Shetty
eBay Partner Network Support
