It is typically a buyers market
I have had some modest successes there - particularly with the Fixed/BIN/Make offer method.
A few samples (all sold by Fixed/Make offer)
P/o/k/e/r/S/t/a/t/e/./c/o/m for $1500 (hand reg) (many years ago)
N/e/w/Y/o/r/k/N/e/u/r/o/s/u/r/g/e/o/n/./c/o/m $500 (reg w godaddy code)
T/r/a/f/f/i/c/M/a/i/n/t/e/n/a/n/c/e/./c/o/m $325 (reg w godaddy code)
C/a/l/i/f/o/r/n/i/a/A/u/t/o/m/o/b/i/l/e/s/./c/o/m $325 (reg w godaddy code)
I/s/r/a/e/l/s/./i/n/f/o $180 (Gd $3 reg)
You can target buyers and point them to the listing. Ebay offers a platform most people already have access to and they don't have to pay to become a member.
All but one of these was sold without any targeted emails being sent.
The one that was targeted was the Neuro name - I wrote to about 7 or 8 very targeted buyers - sent them to a fixed price (no best offer) page. The name was purchased by one of them within hours.
This strategy seems like a realistic option to actually make money on ebay - if you have very clearly defined niches in Geo names (.com) Especially useful is the fact that fixed price make it simple and the Fixed/Best offer method eliminates the tedious tenacity necessary to track an auction.