Eric Lyon
Scorpion Agency LLCTop Member
- Impact
- 29,258
Today, I'll be analyzing the .earth gTLD to see if I can dig up any helpful data points that could be stacked with someone elses research into the .earth extension.
Note: At the time of this analysis there was a 3-character minimum to register a .earth domain. There were also a lot of 3-character .earth domains available to register at a standard registration cost of a low-2-figures.
With the above in mind, lets dive right in...
Note: NameBio.com shows 22 .earth domain sales reports ranging from $101 to $85,000.
Notable .earth Sales
The .earth gTLD has maintained a steady, upward trajectory over the last five years. Based on data from DNS.Coffee, registrations have grown from 27,578 in March 2021 to 40,097 today, representing a total increase of approximately 45.4% since 2021.
.earth Growth Timeline (DNS.Coffee)
Key Growth Observations
Common .earth Domain Hack Strategies
Why the language before and after the dot should match
Using an English word before the dot makes the domain intuitive and easy to remember for a global audience. Since .earth is a recognizable English noun, pairing it with an English prefix, like the 22 sales reported on NameBio.com including green.earth ($85,000) or save.earth ($1,450), forms a coherent phrase or "domain hack" that functions like a natural sentence. This consistency is likely a factor in the growth seen by DNS.Coffee, which tracks 40,097 registrations, as mixed-language domains often suffer from "linguistic friction" that can confuse users and weaken the brand’s immediate impact.
Key Legal Risks
To stay on the right side of the law, focus on generic keywords (like green.earth or save.earth) rather than specific brand names. When reaching out, frame the domain as a marketing asset or a descriptive "hack" for their industry rather than a "must-buy" for their brand protection.
Prioritize English Adjectives + .earth
As discussed, linguistic synergy is vital. Focus on "State of the Planet" descriptors.
The .earth extension is uniquely suited for activism and impact-driven brands.
Instead of broad "environment" terms, target the specific industries with the most venture capital.
Given the legal risks of UDRP and ACPA, stay away from brand-specific names. Stick to the 22 successful NameBio reports' formula: generic, descriptive English words that describe a mission, not a company name.
Manage Renewal Costs
Use the price analysis to your advantage. Since Sav and Porkbun offer flat-rate renewals (~$16), they are better for a "buy and hold" strategy than GoDaddy, where a large portfolio would become expensive to maintain after the first-year promo expires.
Potential Summary Checklist for Your Portfolio:
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
Source
Source
Note: At the time of this analysis there was a 3-character minimum to register a .earth domain. There were also a lot of 3-character .earth domains available to register at a standard registration cost of a low-2-figures.
With the above in mind, lets dive right in...
.earth domain registration costs
According to Tldes.com .earth domain registration costs range from $14.96 to $22.19+..earth domains registered today
According to DNS.Coffee there are 40,097 .earth domains registered today.Public .earth domain sales reports
It's hard to find that many .earth domain sales reports online, indicating most are private sales.Note: NameBio.com shows 22 .earth domain sales reports ranging from $101 to $85,000.
Notable .earth Sales
- green.earth: $85,000 (The current record)
- new.earth: $18,800
- future.earth: $5,000
- save.earth: $1,450
- coin.earth: $393
- store.earth: $101
5-year .earth domain growth summary
The .earth gTLD has maintained a steady, upward trajectory over the last five years. Based on data from DNS.Coffee, registrations have grown from 27,578 in March 2021 to 40,097 today, representing a total increase of approximately 45.4% since 2021.
.earth Growth Timeline (DNS.Coffee)
| Date | Total Registered Domains | Annual Growth (approx.) |
|---|---|---|
| March 2021 | 27,578 | — |
| March 2022 | 33,216 | +20.4% |
| March 2023 | 36,667 | +10.4% |
| March 2024 | 37,059 | +1.1% |
| March 2025 | 38,393 | +3.6% |
| March 2026 | 40,097 | +4.4% |
Key Growth Observations
- Peak Growth Period: The most significant jump occurred between 2021 and 2022, where the extension added over 5,600 names in a single year.
- Market Stabilization: Growth slowed considerably in 2023–2024 but has seen a slight resurgence in the last 12 months, adding 1,704 new registrations to reach the current 40,097 mark.
- Value Correlation: This steady growth aligns with the secondary market activity reported by NameBio.com, where 22 sales (ranging from $101 to $85,000) highlight a maturing ecosystem for the extension.
8 niches for .earth domains
- Environmental Nonprofits & Conservation: This is the core niche for the TLD. Major organizations like the Sierra Club (sierraclub.earth) use it to promote global conservation and climate action.
- Geospatial & Earth Observation: Companies specializing in satellite data, mapping, and remote sensing, such as Zoom.earth, which tracks real-time weather, use the domain to highlight their planetary focus.
- Green Tech & Renewable Energy: Innovators in carbon capture (e.g., 4401.earth), electric vehicle technology (e.g., BOLT.earth), and sustainable energy solutions are high-volume adopters.
- Sustainable Travel & Ecotourism: Travel agencies and nomadic platforms, such as Cece.Travel.earth, use the extension to signal a commitment to low-impact, culture-first tourism.
- Regenerative Finance (ReFi): A growing niche of blockchain projects, like Seeds (joinseeds.earth) and Hypha (hypha.earth), leverage the domain to build economic systems focused on environmental regeneration.
- Holistic Health & Wellness: Healers and wellness pioneers, such as LightClub.earth, use the TLD to represent an "inner world" experience that connects human consciousness with the body.
- Education & Climate Science: Academic resources and data-driven platforms, such as Climate Central (climatecentral.earth), use the extension to make scientific materials more accessible to the public.
- Art & Environmental Activism: Creative hubs and artistic movements, such as GreenPoint.earth and Antropoceno.earth, use the domain to blend music, science, and visual arts to raise climate awareness.
What a playful .earth domain hack might look like
A domain hack uses the characters before and after the dot to spell out a complete word, phrase, or sentence. With .earth being a five-letter extension, it is particularly effective for creating calls to action or describing specific planetary states. According to DNS.Coffee, there are currently 40,097 .earth domains registered, many of which utilize these creative "hacks" to build memorable brands.Common .earth Domain Hack Strategies
- Verbs & Actions: Using a verb as the SLD (Second Level Domain) to create a directive.
- save.earth (Sold for $1,450 per NameBio.com)
- heal.earth
- clean.earth
- love.earth
- Descriptive Phrases: Creating a two-word "state of being" for the planet.
- green.earth (The record holder at $85,000 per NameBio.com)
- new.earth (Sold for $18,800)
- future.earth (Sold for $5,000)
- whole.earth
- Geospatial & Technical Hacks: Identifying a specific layer or perspective of the world.
- google.earth (The most famous example of the "brand + extension" hack)
- zoom.earth (A popular weather and satellite tracking site)
- map.earth
- Conceptual & Philosophical:
- down-to.earth (A play on the common idiom)
- peace-on.earth
- middle.earth (A hack for J.R.R. Tolkien fans)
- Industry-Specific Hacks:
- coin.earth (Sold for $393 per NameBio.com; targets the Regenerative Finance/ReFi niche)
- rare.earth (A hack for mining or geology companies focusing on rare earth elements)
Why the language before and after the dot should match
Using an English word before the dot makes the domain intuitive and easy to remember for a global audience. Since .earth is a recognizable English noun, pairing it with an English prefix, like the 22 sales reported on NameBio.com including green.earth ($85,000) or save.earth ($1,450), forms a coherent phrase or "domain hack" that functions like a natural sentence. This consistency is likely a factor in the growth seen by DNS.Coffee, which tracks 40,097 registrations, as mixed-language domains often suffer from "linguistic friction" that can confuse users and weaken the brand’s immediate impact.
10 lead sources for .earth domain outbound campaigns
- B Corp Directory:
- This comprehensive database lists thousands of companies that meet high standards of social and environmental performance. These businesses are prime candidates for a .earth "brand upgrade".
- 1% for the Planet Member List:
- This directory features certified businesses and nonprofits that donate 1% of their annual sales to environmental causes, making them ideal targets for sustainability-focused domain hacks.
- Climatebase:
- A leading job board and company directory for climate tech. You can identify well-funded startups and established nonprofits actively hiring in the green sector.
- Green Business Bureau (GBB):
- This platform provides verified listings of certified green companies. Because these businesses have already invested in green certification, they are likely to see the value in a .earth TLD.
- Crunchbase (Climate Tech/Sustainability Filters):
- Use the "Climate Tech" or "Renewable Energy" industry filters to find companies that recently closed Seed or Series A funding rounds. These companies often use new capital for rebranding.
- Global Reporting Initiative (GRI) Database:
- Identify large corporations and mid-market firms that publish ESG (Environmental, Social, and Governance) reports. These firms may need .earth domains for their dedicated sustainability microsites.
- Environmental Nonprofit Aggregators:
- Use lists from Groundswell or High Mountain Creative to find organizations with outdated .org or .com domains that could benefit from a shorter, more descriptive .earth address.
- Geospatial & Spatial Finance Forums:
- Monitor conferences like the CNG Conference or organizations like Earth Finance to find tech vendors and enterprise buyers dealing in satellite and biodiversity data.
- Regenerative Finance (ReFi) Ecosystems:
- Platforms like One Earth Solutions Hub map the "intelligence infrastructure" for nature. Many projects in this niche, such as joinseeds.earth, already use the extension.
- LinkedIn Sales Navigator:
- Target "Sustainability Officers" or "Chief Impact Officers" at companies within the renewables and energy sectors. Recent studies show that personalized LinkedIn outreach in these technical B2B markets can yield high positive reply rates.
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Legal considerations when selling a domain to an existing business
Selling a domain name to a trademark holder requires caution to avoid being labeled a cybersquatter. While DNS.Coffee shows 40,097 .earth registrations and NameBio.com reports sales up to $85,000, those high-value transactions typically involve generic terms rather than protected brand names.Key Legal Risks
- Cybersquatting & the ACPA:
- The Anticybersquatting Consumer Protection Act (ACPA) allows trademark owners to sue if a domain was registered with a "bad faith intent to profit." Approaching a brand with a domain that is identical or confusingly similar to their trademark and asking for an exorbitant price can be used as evidence of bad faith.
- UDRP Proceedings:
- Most registrars follow the Uniform Domain-Name Dispute-Resolution Policy (UDRP). If a trademark holder proves you registered the domain to prevent them from reflecting their mark or to disrupt their business, an arbitrator can transfer the domain to them for free, wiping out your investment.
- Trademark Infringement:
- Using a domain to host content that competes with the trademark holder or confuses customers about the source of goods can lead to a federal infringement lawsuit. Even a "parked" page with ads related to the brand's industry can be problematic.
To stay on the right side of the law, focus on generic keywords (like green.earth or save.earth) rather than specific brand names. When reaching out, frame the domain as a marketing asset or a descriptive "hack" for their industry rather than a "must-buy" for their brand protection.
Potential .earth domain investing strategy
Based on the current registration data, secondary market sales, and niche adoption, the best investment strategy for the .earth gTLD is a high-quality, generic "Domain Hack" approach focused on the Sustainability and Green Tech sectors. With only 40,097 registrations according to DNS.Coffee, the extension is still in a "boutique" phase, meaning many high-value English keywords are likely still available at registration or low premium prices compared to the $85,000 ceiling.Prioritize English Adjectives + .earth
As discussed, linguistic synergy is vital. Focus on "State of the Planet" descriptors.
- Target: Words like Rare, Pure, Solid, Living, or Wild.
- Evidence: green.earth ($85,000) and new.earth ($18,800) prove that simple English descriptors command the highest premiums on NameBio.com.
The .earth extension is uniquely suited for activism and impact-driven brands.
- Target: Invest, Heal, Map, Study, or Fund.
- Evidence: save.earth sold for $1,450, showing that even mid-tier verbs have a liquid secondary market.
Instead of broad "environment" terms, target the specific industries with the most venture capital.
- Target: Terms related to Carbon, Credits, Seeds, or Data.
- Outbound Strategy: Use the B Corp and Climatebase directories to find companies using long, clunky .coms (e.g., SustainableCarbonSolutions.com) and offer them a 1-word "hack" (e.g., Carbon.earth).
Given the legal risks of UDRP and ACPA, stay away from brand-specific names. Stick to the 22 successful NameBio reports' formula: generic, descriptive English words that describe a mission, not a company name.
Manage Renewal Costs
Use the price analysis to your advantage. Since Sav and Porkbun offer flat-rate renewals (~$16), they are better for a "buy and hold" strategy than GoDaddy, where a large portfolio would become expensive to maintain after the first-year promo expires.
Potential Summary Checklist for Your Portfolio:
- Is it a "Hack"? (Does it form a phrase like Cool.earth?)
- Is it English? (Does it match the TLD for global appeal?)
- Is there an Outbound Market? (Can you find 50+ leads on Climatebase?)
- Is the Renewal Fixed? (Are you protected from $30+ renewal hikes?)
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Questions for you
- Do you own any .earth domains?
- If so, how are they doing for you?
- Thinking about investing into .earth domains?
- If so, what niche will you target and why?
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
