The Story of .PRO
Year 2000:
The original proposal is made by RegistryPro to create and manage the dot Pro TLD. It is made clear in the propsal and answers to ICANN's questions that the .PRO namespace is for specific professions.
From the Executive Summary of the dot Pro application:
RegistryPro will provide professionals and consumers with a new, more accurate and ordered system by which they might define and find services on the Internet.
The .pro TLD will establish secondary domain names tailored to specific professions, which will increase the volume of available domain names and enable the consumer to distinguish among professionals.
Application information is on file at
ICANN along with Q&A's from ICANN where RP further clarifies that the .PRO TLD will be restricted to qualified professionals only.
Year 2001-2002:
ICANN approves RegistryPro's application for .PRO
RegistryPro was initially to be backed with $10 million by three publicly-traded high-tech
companies including Register.com. One investor drops out, but the other two investors commit to funding the full $10m.
2002-2004:
Registry Pro offers .cpa.pro, .law.pro, and .med.pro registrations to qualified, certified professionals per their agreement with ICANN. A few hundred defensive registrations are reported.
Here is RegistryPro's agreement with ICANN from March 2002, limiting registrations to professionals only.
http://www.icann.org/tlds/agreements/pro/registry-agmt-appl-03mar02.htm
If you read info included with RegistryPro's
original application, you may note they estimate a 26% market penetration among the professional industries they will be targeting. Actual registrations turned out to be far, far less. The .PRO TLD proves to be one of the biggest flops in domain history.
Check out even today, how few .PRO domains were ever developed. It's embarassing low. Google results--
.law.pro
http://www.google.com/search?q=site:.law.pro
.cpa.pro
http://www.google.com/search?q=site:.cpa.pro
.med.pro
http://www.google.com/search?q=site:.med.pro
February 2004 :
Hostway agrees with Register.com to purchase RegistryPro and take control of the .PRO registry by second quarter '04. Terms of the deal were not disclosed.
August 2004: Now under Hostway's control, .PRO opens up registration of second level domains to doctors, lawyers and accountants who qualify and own third level .pro domains.
September 2004: .PRO adds more 15 new qualifying professions (including public relations, educators, and nutritionists). .PRO expands offerings to Canada, UK and Germany professionals.
October 2004: Engineers, architects and dentists may no register second level .PRO domains.
March 2005 :
Encira offers second level .PRO names to the general public, under the terms that they remain the original registrant, since they qualify as a professional under the .PRO registration agreement.
I'm just speculating that the total number .PRO registrations will at least
double within a month of Encica's offering to register second level .PRO on behalf of anyone.
Remember, RegistryPro (aka Hostway now) is still bound by their
registry agreement with ICANN to restrict registrtions to professionals only. Encirca is technically abiding by that restriction.
We, as registrants of .PRO names through Encirca, are wondering if our registrations are valid and what position the registry will take on this new practice by Encirca.
I guess the purpose of my chronicling the above events is to pose this question:
Could the registry be aware of this and have no plans to stop this?
Afterall, RegistryPro, aka Hostway, is in business to make money. They must have purchased the .PRO registry with the intention to turn a profit. Unfortunately for them, they inherited an agreement with ICANN that severly limits their business model to one that is already a proven failure. Nobody in interested is the .PRO extension as a "professionals-only" extension. Keeping that business model and ICANN agreement guarantees the extension will remain in relative obscurity. Enter Encirca.
This new offering by Encirca and inevidably other registrars only serves to greatly increase, if not explode, the number of new .PRO registrations. Before this, how relevant was the .PRO extension? (not very) How many developed .PRO sites were there? (not many) Who had even heard of dot PRO? (again, not many!)
I'm looking forward to hearing the registry's opinion on Encirca's offer, though I wouldn't be surpised if there was none.
-RJ-