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Dot CA Discussion and Showcase

Labeled as .ca in ccTLD Discussion, started by whitebark, Jul 7, 2008

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  1. DomainRecap

    DomainRecap Top Contributor VIP

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    Yep, NP does the auction prior to the TBR run, but then again, that doesn't mean their communication couldn't be better.
     
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  2. DomainRecap

    DomainRecap Top Contributor VIP

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    Most people don't have a clue on the business advantages of a shorter, clearer, more memorable, and more brand-specific domain name. If I really go into detail and I point it out to someone, they gape a bit, then start to understand that in many ways, your domain name is your business.

    It permeates everything in 2019, from your web presence to email addresses to print/radio/TV/online advertising. It can be something as basic as telling someone your email address over the phone - would you rather be [email protected] or [email protected]? Which one would be more advantageous to your everyday business processes? What would look better on a print ad? An online ad?

    I honestly think most business owners get caught up in the day-to-day operations and tend to forget about the big picture, and don't even address long-term goals. For most, a better domain name doesn't have tangible benefits and they only see the immediate price tag, not the potential benefits.

    I've taken companies from 12-15+ letter domains to branded or more pertinent 3-5 letter domains and everything got easier - customers and contacts easily remembered their emails and website, suddenly there was a lot more room on print advertising, all their ads had more POP, and the companies also got a "respect" shot in the arm, like they had suddenly joined the big leagues.

    But that's the "After" photo, and it's tough to get the "Before" companies to understand this.
     
    Last edited: Jul 31, 2019
  3. DomainRecap

    DomainRecap Top Contributor VIP

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    And there is a lot of bad advice out there as well from people just looking to hawk their wares.

    Here's a great example I bring up all the time:

    L'Esprit Rehabilitation in Montreal.

    They used to be at lesprit.ca, which was perfect for their brand, but at some point about 2-3 years ago a keyword scammer convinced them that physio-montreal.ca would be better ("gotta keyword-stuff with hyphenated domains if you want Google results!" :xf.cool:) and they even went to far as to drop lesprit.ca just to save $10 a year.

    That has to go down as the dumbest domain name decision I've seen in a long while, as companies have been going the opposite direction for over a decade. I think the company realized their mistake not long after, and that kind of "domain advice" (which is really a self-serving sales pitch) tends to make people hesitant to deal with real developers, taking a "what are you trying to sell me?" stance.
     
    Last edited: Jul 31, 2019
  4. DomainRecap

    DomainRecap Top Contributor VIP

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    Or remember that hand-registered monstrosity that showed up on a DN Journal price update?

    It was something like best-plumbers-in-newjersey.com or similar and it was a brand-new registration that the (cough) "branding company" had immediately resold to their poor clients for $10,000 USD.

    And Ron even gave them kudos!

    And you wonder why clients are hesitant to reply to outbound. :xf.laugh:
     
    Last edited: Jul 31, 2019
  5. DomainRecap

    DomainRecap Top Contributor VIP

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    And PIXAR.ca taken at: 2019-07-31T19:00:07 :xf.eek:

    Disney's legal team trying to get out to file the CDRP.

    [​IMG]
     
  6. DomainRecap

    DomainRecap Top Contributor VIP

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    Holy crap, someone be gaming the system again:

    1 biblical-studies.ca MyID 19:00:00.001
    2 ymy.ca MyID 19:00:00.002
    3 wellpaid.ca MyID 19:00:00.002
    4 biometric.ca MyID 19:00:00.002
     
  7. dtagr

    dtagr Chris Stephenson VIP Gold Account ★★★★★★★★★★

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    I can give you a real world example of this - I'm not under NDA.

    I have a contract with a larger carrier called Pacific Coast Distribution and their domain name was PacificCoastDist.com, and every time they gave their email address over the phone it went something like this:
    [email protected]
    Pacific Coast what?
    Dist. Pacific Coast Dist.
    Can you spell it?
    D-i-s-t.
    What's a dist?

    PacificCoast.ca was owned by Pacific Coast Feather Company based in Seattle, they purchased the name from Uniregistry in 2015 for $6k USD, they also owned the .com. Pacific Coast Feather was purchased by Hollander which is the largest textile manufacturer in the US, consequently pacificcoast.ca hit the TBR.

    Pacific Coast Distribution is a 2nd generation family owned business, 20 yrs old. I talked to the owners about the opportunity and I explained the issue about shortening the url, the advantages about having more room in their advertising and marketing, the email problem and distinguishing themselves from similarly named local companies (Pacific Coast Express and Pacific Coast Heavy Truck Group and "Pacific Coast" law firms and immigration firms and a dental group,etc).

    I mostly got a blank stare, but they agreed that there was some value in acquiring the name - but not a lot. The upshot is that the name went to auction and some one else wanted it and pushed us a lot harder than I had expected. Ultimately we secured the name at more than we wanted to spend. That leads right to @bobhawkes question.

    The short answer is - NO. Canadian businesses do not "get" domain names the way that American businesses do. They can be led or guided into making good purchases but it doesn't come natural.

    The long answer is that Canada is a small pond. Business is conducted in a different way - it's much more local. In many cases a companies customers are people that they already know and grew up with. For example a trucking companies customers could be a kid they played softball with now is a shipping manager at a grocery chain. A high school friend has a company that manufactures doors and windows. Someone they know at church or the food bank has freight to be moved. Networking and being involved in the community with charities and other volunteer opportunities is much more important to their business than a domain name could ever be. I think this holds true in Langley BC as it does in small to medium cities in Ontario or SK.

    Small to medium sized businesses here aren't data driven corporate behemoths. There is a much different business culture here.

    Also I think that the type of business needs to be considered. I would argue that a B2B company here has less need of a domain name because the market for their product may be very small and there is less of a need to differentiate themselves. There really is no excuse though for B2C companies not figuring it out - I'll give you another real world example:

    Earlier this year HSBC had a radio campaign promoting there "No Monthly Fee" chequing account. Simple plan - put $5k in the account and there's no fee. Find out all about it at HSBC.com/nomonthlyfee
    Well, I own NoMonthlyFee.ca and did my very best to get a hold of their CMO. I had her email address, her phone#, her LinkedIn profile. Couldn't get through. I tried contacting other execs and regional managers so I could use their names to introduce myself - didn't work, she never responded and the campaign fizzled out. Now, the page that they spent many thousands of dollars to get you to remember and type doesn't even exist.

    I didn't mean for this post to be so long. My bad.
     
  8. dtagr

    dtagr Chris Stephenson VIP Gold Account ★★★★★★★★★★

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    Wow!! Namespro put on their big boy pants and snagged Bordeaux at #22! For only $70!! Steal of the week!
    Congrats to the new owner!
     
  9. DomainRecap

    DomainRecap Top Contributor VIP

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    With that kind of content, I don't think anyone's complaining.
     
  10. DomainRecap

    DomainRecap Top Contributor VIP

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    I'd like to know how I missed that one - I can't make an excuse based on French or candy or wine (g) and I guess I was just tired by the time I got there on my eye-test portion of the show. :xf.sick:

    And yes, how did NaemsPro get down to 22 and make a selection - was everyone else done?
     
    Last edited: Jul 31, 2019
  11. DomainRecap

    DomainRecap Top Contributor VIP

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    The .CA To Be Released (TBR) Results & Leftovers for July 31 are now online:

    Steaming Hot .CA Leftovers Here!
     
  12. dancarlson

    dancarlson Established Member

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    I picked up a few with NamesPro this week so I have already sent the email to support to get the ball rolling.
     
  13. rlm

    rlm Established Member

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    Thanks for the backstory - I didn't know that. Shocking that for $15/yr they let the domain go - horrible advice from whoever convinced them to drop it. If they're that worried about $15/yr I can't believe they're even in business... I picked it up in tbr - to go with Esprit that I've had for quite awhile.
     
  14. rlm

    rlm Established Member

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    I remember when that dropped. I was bidding on it and then I got distracted by family or a phone call or something and missed placing a bid and it closed... ugh. Definitely was a nice domain.

    I guess the upside of these stupid mistakes by companies letting domains drop is that it's how we get decent domains in TBR.
     
    Last edited: Aug 1, 2019
  15. rlm

    rlm Established Member

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    I was going for that one too... It was a pretty weak week.
     
    Last edited: Aug 1, 2019
  16. dtagr

    dtagr Chris Stephenson VIP Gold Account ★★★★★★★★★★

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    I just confirmed my vacation dates. I'll be in the 416 from August 27 through September 4. I would love to get away from the wife and kids for a half day. If you want to grab a beer and talk shop PM me and we'll set it up.
     
  17. dtagr

    dtagr Chris Stephenson VIP Gold Account ★★★★★★★★★★

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    GroupLifeInsurance.ca
    Going to hit the TBR in two weeks. PM if you want it.
     
  18. MapleDots

    MapleDots Account Closed (Requested) VIP

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    GroupInsurance.ca would be the money domain

    In theory GroupLifeInsurance is nice in king but not so much in .ca
     
  19. dtagr

    dtagr Chris Stephenson VIP Gold Account ★★★★★★★★★★

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    That's why I'm not renewing it.
     
  20. dancarlson

    dancarlson Established Member

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    I've had

    PrivateHealthInsurance.ca
    PrivateMedicalInsurane.ca

    for a few years now, had some interest in the beginning but nothing for over a year.

    They are Long, but still garner a lot of paid ads and results under google, and who knows where are system is going.

    I'll hold on to them, it's cheap insurance... lol
     
  21. dancarlson

    dancarlson Established Member

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    But I did just pick up GroupMedical.ca ?
     
  22. MapleDots

    MapleDots Account Closed (Requested) VIP

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    Again here privateinsurance would be the money domain, assuming of course that private was a necessary word for insurance.

    Adding a 3rd word gives thousands of possibilities and short of spending on unnecessary renewals I don't think you will realize a sale from them.

    Real Insurance money makers are..

    GroupInsurance
    HealthInsurance
    CarInsurance
    LifeInsurance
    HouseInsurance
    etc.

    Adding a 3rd word in .ca just means renewals with no real return.
    Imagine how many words you could add to those terms, you would simply go broke on renewal costs.

    Personally, I would pass on all of them when you're talking about 3 words, chances of a sale in .ca are just too slim.
     
  23. dancarlson

    dancarlson Established Member

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    I definitely don't think they are buy yourself a new car domains, and I think 3 words is to long for a domain in most cases and maybe in this one as well. Canada is seeing more and more "Private" medical services pop up, so I think there would be a smaller market for "Private" terms people are searching for, PrivateMedical/PrivateHealth/PrivateInsurance would all be much better names, I turned down an offer years ago mid xxx just to see where this would go, so far its cost me @$30 to hold onto them each.

    I think realistically for end user $1500 is a fair price? a cpl leads a year would pay for the domain a few times over.

    I did pick up DroneInsurance.ca last drop which is shorter so im heading in the right direction lol.
     
  24. DomainRecap

    DomainRecap Top Contributor VIP

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    Looks like it's going to be slim pickings this week on the TBR, as after the Sunday mid-day update, there are only 7,003 entries.
     
  25. DomainRecap

    DomainRecap Top Contributor VIP

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    Only 7,593 domains, total.
     

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