Donuts has won the right to operate another new gTLD extension .Family beating Google and Uniregistry.
I don’t know how many people or companies, in a world of 1,000 choices of domain extension would choose either of these to use to identify their online presence but I would think if you had one you would want the other one
Full Article: http://www.thedomains.com/2015/03/1...beating-google-uniregistry-the-winner-of-mom/If you’re wondering Google which lost the private auction for both .Mom and .Family was the sole applicant for .Dad so basically those three will be operated by three different company’s.