Don’t Rebrand Without Exact Match .com Domain Name

[Arpit131]

So you come up with a new name? Great! Now get that exact match .com domain name, because it’s important. Really important! Do not add a hyphen because the domain is cheaper, or go with a .net or .whatever because you will be spending unneeded energy to explain how people find you on the web! Keep it simple stupid.

Real life example

Hyperloop Technologies, with over $90 million in funding decided it’s name is confusingly similar to a competitor Hyperloop Transportation Technologies and they decide a new company name will help eliminate the confusion.

The new name decided upon is Hyperloop One. Ok, cool!

Simply Hyperloop would have been wise, but SpaceX owns the domain and Elon Musk is the person who put the challenge to others to create the system. Hyperloop.com is out of the question unless a deal could have been struck with SpaceX.

The problem for the newly rebranded Hyperloop Technologies and it’s new brand name Hyperloop One?

14 days is the problem! 14 days prior to Hyperloop Technologies securing the exact match domain name HyperloopOne.com brand name, somebody else registered the domain name on March 23, 2016. Move forward those fourteen days and Hyperloop Technologies registers the domain name Hyperloop-One.com on April 6, 2016. The dreaded hyphen. People don’t like to look at you, nor type you!


Source

 

[DBomer]

14 days prior to Hyperloop Technologies securing the exact match domain name HyperloopOne.com brand name, somebody else registered the domain name on March 23, 2016

Time travelers are the worst.

 

[golan]

So you come up with a new name? Great! Now get that exact match .com domain name, because it’s important. Really important!

This is so total truth. Many people have no idea. And any businessman has to.