data Domainers Say an Oddly Spelled Domain Name Gives Them the Ick

[News]

In honor of the humble domain name turning 40 this month, a new survey by GoDaddy (NYSE: GDDY) asked consumers to spill the tea on what they consider red and green flags when it comes to a business’s domain name. Although different generations had varying opinions, they all agreed on two things: size and spelling matter.

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[Jannes]

Domainers? I guess that is somewhat correct too.

 

[Jannes]

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[Grego85]

Very informative and interesting survey. I think it is interesting that the younger crowd prefers to type in domains just like I do.

 

[MKA]

You don't have to be a domainer to think that a misspelled domain name seems cheap.

newzsite.com, newzhere.com, etc. are available for registration to any spammer/phisher that wants it. And we've all gotten those emails from funny addresses.

People forget that domainers serve a very important role in the ecosystem by gatekeeping good domains.

 

[DediRock]

Totally agree! A clean, easy-to-spell domain makes all the difference. Confusing names just push people away.

 

[pb]

Younger consumers’ shopping habits are more likely to be impacted by a company’s domain name. When asked if they have ever stopped shopping at a company online because of their website’s domain name:

• Gen Z – 39% said yes
• Millennials – 35% said yes
• Gen X and Boomers – 15% said yes

For me this is the most interesting tidbit. It shows that domains are getting more important, not less. Good-looking domains, that is.