The alternative naming concept would probably have worked well 20 years ago, but today, the new-gtld extensions are a terrible idea. At this point, there is no need for them and they serve no purpose other than providing additional inventory for registrars to promote and to fill the coffers of ICANN, the internet's naming authority. For those unfamiliar with the topic, gtld stands for Generic Top Level Domain and refers to the characters to the right of the dot in a domain name. My company's domain name, for example, is
PCProfessor.Com with .COM acting as the TLD. The new crop of 1900+ .COM competitors -- including .Tattoo, .Bike, .Attorney, .Plumbing, .Apartments, .Bingo, .Broker, .LOL, .Pizza and .House -- offer absolutely nothing to benefit the end-user and are potentially dangerous for those who rush in to buy and use them. Price-wise, most of the new extensions cost two or more times the price of an available .COM, both upfront and annually. Some are absurdly priced. The recently-introduced .Luxury extension, for example, costs $799/annually. While others may disagree, I believe that by allowing such outrageously priced novelty extensions to be included in the GTLD rollout, the livelihood of the entire expansion program has now been put in jeopardy.
