A couple years back, a name appeared on drop that seemed too good to be true. I won't elaborate the exact name itself, but just to give a texturally accurate hypothetical example, lets call it "paypalalternative / cm".
The domain consisted of two words that had aggressive PPC competition, it was a well aged reg prior to drop, had plenty of bullseye searches for that exact term, plus, the business in question had a generally growing discontent amongst it's captive market share meaning a nice uptrending search pattern. It was the sort of domain that once dev'd, should monetize very well in a PPC format.
Grabbed the domain and forgot about it. Recently, in doing some research getting ready for dev'ing it, I see that the previous owner of said domain had received a boogieman letter from the company in question threatening a TM action, thus causing him to allow it to drop. I'm not worried about boogieman emails from companies with totally delusional TM spectrums; I get one from Yahoo about once every couple years and tell them to piss off accordingly... but I'd rather avoid litigation for a site that won't earn enough to defend itself.
If I were to do a site that carefully listed the various "paypal alternatives", reviews of such, etc, then add an adwords sort of deal, does anyone see a legitimate TM issue with this?
The domain consisted of two words that had aggressive PPC competition, it was a well aged reg prior to drop, had plenty of bullseye searches for that exact term, plus, the business in question had a generally growing discontent amongst it's captive market share meaning a nice uptrending search pattern. It was the sort of domain that once dev'd, should monetize very well in a PPC format.
Grabbed the domain and forgot about it. Recently, in doing some research getting ready for dev'ing it, I see that the previous owner of said domain had received a boogieman letter from the company in question threatening a TM action, thus causing him to allow it to drop. I'm not worried about boogieman emails from companies with totally delusional TM spectrums; I get one from Yahoo about once every couple years and tell them to piss off accordingly... but I'd rather avoid litigation for a site that won't earn enough to defend itself.
If I were to do a site that carefully listed the various "paypal alternatives", reviews of such, etc, then add an adwords sort of deal, does anyone see a legitimate TM issue with this?
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