Domain Pricing Question

[Avabelle]

I study the sales of domain names - so I can try to better understand their value.

besttablet.com sold for $4,000 in 2012...

1,000,000 broad searches and 90,500 exact....

This seems "really" cheap to me - am I missing something?

 

[alien51]

I study the sales of domain names - so I can try to better understand their value.

besttablet.com sold for $4,000 in 2012...

1,000,000 broad searches and 90,500 exact....

This seems "really" cheap to me - am I missing something?

That website is buried on Page 3 in my Google, at 20 results per page for that search term. Most of the websites that occupy the top 2 pages, are all "brandable" domains.

If i were a businessman End-User launching an online website, that ranking tells me something.

 

[Avabelle]

That website is buried on Page 3 in my Google, at 20 results per page for that search term. Most of the websites that occupy the top 2 pages, are all "brandable" domains.

If i were a businessman End-User launching an online website, that ranking tells me something.

So are saying that it isn't worth much because there is so much competition? I'm lost

 

[alien51]

An end-user businessman who buys a domain name like "besttablet.com", is obviously pinning his hopes on search engine algo boosting his rankings by way of exact match. But like i said, search engines these days have wised up.

If you paid $4,000 for it, you need to recover that money by selling tablets. Most likely, a guy who owns a tablet-selling business using such domain would more likely be engaged in affiliate marketing, rather than being a legit tablet retailer/distributor.

Can you really earn enough profits from affiliate marketing to get your $4,000 back? Most consumers these days gravitate towards PLATFORM sites, like Amazon or Newegg. They want to trust their credit cards on credible websites. You probably need to spend more dollars to make your exact match domain more trustworthy, instead of just using some Wordpress templates.

And lastly, a domain like "besttablet" is too niche-focused. With fast-changing technology, nobody would probably care about the "best" tablets in a few years time. Everyone on Earth probably owns a tablet nowadays and the market becomes saturated. It would be like owning "bestcassetteplayer.com" or "bestdvdplayer.com". They become obsolete or irrelevant.

A lot of domainers only look at the price the domain was sold. They don't ponder whether the buyer was incredibly stupid to have paid that much. And therefore, they tend to believe that every other similar domain would sell at the same price range.

An end-user could have easily replaced the word "best" infront of "tablet", and pay just reg fee and launch his online business without spending $4,000. He would have ranked on top of Google due to solid content anyway.

 

[biggie]

I study the sales of domain names - so I can try to better understand their value.

besttablet.com sold for $4,000 in 2012...

1,000,000 broad searches and 90,500 exact....

This seems "really" cheap to me - am I missing something?

:talk:


not really missing something,

but more like adding something, of no concrete value, in an effort to assess what the domain should sell for, should have sold for, based solely on gkwt results.

additionally, you cannot take the price a domain sold last year and look at gkwt results for it today....and make an assessment based on that either.

gkwt results do not equal the number of "actual" visitors those terms would receive, if registered as a domain name.

finally, you don't know the experience of the seller, nor their original acquisition costs, etc etc, to make a determination on whether it under or over sold.

there are many other variables that effect pricing and most don't have anything to do with gkwt results.

imo...

 

[johname]

Its best to look at the 'best' keyword, I feel the name in question was bought as cheap as anyone could hope to get it for from a knowledgable seller. (which goes with your thinking it was well bought). As far as staying power on the name/product tablet, look at it this way. The computer has been broken down to just the monitor, and a nice thin flat monitor too. There no practical breakdown left. The Tablet devise has immense staying power.

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