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Domain names are significantly undervalued! (According to Domainmart)

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DomainMart: Domain Names are Cheap!
Using data on name price-to-earning (PE) ratios for domain names, we conclude that market prices of domain names are significantly undervalued.

Berkeley, CA (PRWEB) June 17, 2005 -- DomainMart a leading provider of domain-name advisory services, today released a report using PE ratios to demonstrate that domain names are considerably undervalued.

Sighting the observations below, the report concludes that PE ratios derived from sales data are low.

(1) Domain name PE ratios are about half that of the lowest industry group (Table 1 above) and are less than 13% of that of an average stock.


(2) Domain name earnings tend to be underestimated. Estimated earnings for a domain name typically assume that it is parked, which is not necessarily the best use of a domain name. Using such earnings data tends to underestimate a domain name’s earning number in the denominator of its PE ratio. Thus, artificially inflating the PE. Hence, although it seems that investors are paying high ratios, the actual PE is lower than the reported 5-7 multiples.

(3) The acquisition of a portfolio of assets is typically valued at a PE ratio that is lower than the average of individual PE ratios.

Low PE assets are good investments for the flowing reasons:

(1) For investors who subscribe to the value investing school, one measure of value is the PE ratio. Thus, when comparing across domain name classes, a domain name that fetches PE of five is viewed as cheaper than one that trades at a PE of, say, ten.

(2) For those investors who prefer to compare what they make on domain names to what they can earn on, say, bonds, they look at the earnings yield (which is the inverse of the PE ratio, i.e., the earnings divided by market price). For example, a domain name with a PE of 5 has an earnings yield of 20%, which may provide an attractive alternative to bonds yielding less than 5%.

(3) PE ratios vary across classes. Thus, PE of a traffic domain name selling at 4 is considered undervalued to the range of its peer group with an average PE of 5-7.

“Analyzing a domain name’s PE ratio is just another tool borrowed from financial investment analysis that is speeding up the informational efficiency of the domain name secondary market,” says Alex Tajirian, DomainMart CEO.

About DomainMart
DomainMart is an industry leader in providing domain-name secondary-market services, including appraisal, leasing management, escrow, valuation, and traffic monetization management since 1996.

For more information, visit http://domainmart.com/news/PE_value.htm or contact:

Tom Saitori, Marketing Specialist
DomainMart
e-mail: e-mail protected from spam bots
Tel: +1 (415) 905-4234
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
AfternicAfternic
Although there is some truth in that article, i disagree that domains are undervalued in the sense that domain speculation is very risky in many ways especially long term and thus buyers have to include a high risk factor in their valuation of domains, so with that in mind, most domains cant be acquired or compared with the same insight on ROI as traditional business aquisitions or investments IMO...
 
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Buying a domian name is like a gamble, so i have to disagree.

Domains may be cheap, but 60% of them are unuasable, or of low value.
 
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Talking about PE ratios for domain name is just plain silly. What exchange are names traded on? Where are the prices published. Where are the earnings published. Where can I find the PE ratio for a specific domain name. There is no such thing as a PE ratio for the Internet “Industry”. You can calculate an average PE ratio of all the companies that someone subjectivly categorises as an “Internet” company, but this doesn't make “the Internet” or any specific company a good or bad investment.

I agree in principal that some names may be undervalued in that they sell for 1-1.5 years profit where a business may sell for 3-5 years profit, and property for 10 years rental income. But as soon as you start calling it a PE ratio and claim that all domains are therefore undervalued it turns into pseudo scientific BS.
 
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I do not see any way of fixing A pe ratio to A domain name.Most names are more like penny stocks with high risk.There are too many factors on the internet.
 
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PE not a waste of time but only a guide

PE ratio is probably useful at the low end of the market.

Say a domain costs $10 you make $10 net profit per year (ie revenue $20)from it per year that is a 100% return. What is the domain worth? If
I pay $50 for I make $10 a year thats a PE multiple of 5 and a 20% return. You have 1000 names like that and you paid $50,000 which is tied up making you $10,000 a year not bad and that is 20% return (compensating you for time and renewal hassle).

But a big value domain like loan.com can't be valued by its PPC earnings say it makes $100,000 a year as a PPC that sugggests a $500,000 price tag using a PE ratio of 5. But, of course, as a developed website it might make £2 million a years worth of business suggesting a value closer to £10 million or more like £8 million (knock off a couple of million for running the site!). The latter is a huge difference but the PE ratio from PPC should give you a reliable lower price limit!
 
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primacomputer said:
Talking about PE ratios for domain name is just plain silly. What exchange are names traded on? Where are the prices published. Where are the earnings published. Where can I find the PE ratio for a specific domain name. There is no such thing as a PE ratio for the Internet “Industry”. You can calculate an average PE ratio of all the companies that someone subjectivly categorises as an “Internet” company, but this doesn't make “the Internet” or any specific company a good or bad investment.

I agree in principal that some names may be undervalued in that they sell for 1-1.5 years profit where a business may sell for 3-5 years profit, and property for 10 years rental income. But as soon as you start calling it a PE ratio and claim that all domains are therefore undervalued it turns into pseudo scientific BS.

Good point. You cannot calculate the PE ratio for domains in general. There are millions of markets within the domaining market so it is impossible to generalise. Some of the crap markets maybe dragging the average down.
 
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IMHO, I wouldn't be surprised if the PE ratio could be a more serious tool to use with domains if and when the Internet/domain name market becomes more mature.

At the moment there are too many risks and uncontrollable factors, including:
a) the continued issuing of more tlds
b) rapid growth in Internet use, both by volume and types of uses
c) ppc clickfraud and security vulnerabilities

Once these and other factors are under control then the domain business would be easier to compare with the other investment options.
 
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Give them a break folks. DM is just trying to drive the sales prices up on their site. ;)
 
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I think all my names are under valued :imho:
 
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