by David Morrison, Commercial Director, InternetNZ
... With the rise of social media, we’re seeing businesses choose to forgo a web domain in favour of using a Facebook page or Instagram account as their business hub. Our 2018 .nz research shows consumer perceptions of business websites are overwhelmingly more positive than businesses on social media, but when it’s so easy to create a new social media account you can see the appeal.
Some storytellers and influencers are also migrating from personal sites toward individual channels on Medium, Blogger, Twitter, Instagram, and Youtube. But there’s a risk here—those creating and sharing unique content on these channels can lose ownership of that content. And in a world where content is king, brands need to protect their identity.
Other consolidated platforms, like Squarespace or WordPress, allow businesses and individuals alike to build sites without ever registering a unique domain.
read more (internetnz)
... With the rise of social media, we’re seeing businesses choose to forgo a web domain in favour of using a Facebook page or Instagram account as their business hub. Our 2018 .nz research shows consumer perceptions of business websites are overwhelmingly more positive than businesses on social media, but when it’s so easy to create a new social media account you can see the appeal.
Some storytellers and influencers are also migrating from personal sites toward individual channels on Medium, Blogger, Twitter, Instagram, and Youtube. But there’s a risk here—those creating and sharing unique content on these channels can lose ownership of that content. And in a world where content is king, brands need to protect their identity.
Other consolidated platforms, like Squarespace or WordPress, allow businesses and individuals alike to build sites without ever registering a unique domain.
read more (internetnz)
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