Do you use the Google Adword Tool to help choose your keywords ???

[gazzip]

I must admit I've been pretty lazy when it comes to setting my keywords for my parked domains But I fancy trying to get those click throughs up a notch or two..... or three !

For the Parking Keyword Gurus out there (and there must be quiet a few here) Do you use this tool at all for determining the best keywords to set based on the largest origin of you traffic ? ie - USA or UK etc

Its the first time I have seen this tool so I'm just wondering if it will help get more clicks ???

As an example I selected USA and typed in cell phone, the results show the previous months search volume for a variety of search terms - against results for the advertisers Competition. (both shown in a simple graph form).

I'm guessing if the advertiser competition is large ie - the graph is full then the advertisers may be paying more money per click - Is this correct ?

Also - The Search Volume shows lots of different keyword/search phrases and how much they are used by the geberal public < which is how I'de choose my keywords to set my parked page too.

The search Volume Trend looks like it could be pretty useful too as it tracks the keywords over a longer period of time :blink:

(I realise that this tool is for advertisers)

Whats your thoughts on this - is it worth using for parking and do you use it at all ?



https://adwords.google.com/select/KeywordToolExternal


Thanks


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[Varon]

It is a good tool especially if your parking company uses a google ad feed. It is a nice tool to gauge good keywords and their worth. It is valuable, however, I feel the rates vary. For example a keyword like "federal student loan consolidation" has an estimated advertiser average CPC of $57.16 for ad positions 1-3. I feel that these rates apply primarily to high traffic established sites. A newer site with less traffic would get lower rates on the same keyword.

IMO, the model seems to be that advertisers paying high CPC's get exposure on top loan sites rather than smaller sites. I feel it is understandable and logical as Google has to focus on the advertiser interests first, because without them, there would be no AdSense for publishers.

Also, these rates could vary for parking pages. But it is definitely a decent benchmark to base your keywords.

 

[gazzip]

Thanks alot for your input I'll have a fiddle with a few of them and see if I get any increase in clicks, its strange how one day you get 1.50 next day you get 0.02 for the same keyword/domain & parking company.

I find it pretty time consuming adjusting keyords and "usually" it does'nt seem to make a whole lot of difference.

thanks again


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[Ronald Regging]

if you use the adwords tool, there is an option to search by cost, which essentially shows you how much it'll cost an advertiser to, well, advertise.. In theory, you should definitely review this if you are trying to figure out what keywords to use. The obvious keyword may pay very little, while using one a little more narrowed down, but still highly relevant will pay much better. I realize some people may have tons of domains they park, so it can get a little tedious, but if you think about it, its very little work compared to developing a site And taking a minute or two to research the best and highest paying keyword will definitely pay out in the long run .