There may be a fewer instances when a sale that is reported may be not right, but I don't believe all of them are like that.
Each name is unique "beauty lies in the eyes of the beholder" and this is so true in the domain name space. A funny name which I didn't like at all was sold for XXXX$ , that does not make the buyer stupid, he loved the name and that is all it's about, You may have different opinions, the names that you liked will not be liked by me and vice versa.
As far as end users resistance are concerned, in my view I have not done outbound marketing much, it would be the lack of education in the domain name system, many business people are technically backward, so when you say that you would sell something that raises a red flag. They do not understand why would they need a domain name by paying XXXX$ for it.