Do Meta Tags need to be consistent?

[Siobhán]

For example. If i have drug rehab related site. Should I try to be as consistent as possible with the meta keywords and stick with ones like "drug rehab", "drug treatment" and "drug abuse"......

Or could I safely use a mix of general keywords as well, like "health", "hospitals", "clinics", "psychiatry".....etc...and still get the improved SE rank I'm looking for?

Sorry for the newbie question but I want to give myself the best chance of showing up in some search results and I'm new at SEO.

 

[photoshopfreak]

I would stick to keywords you are targeting drug rehab, drug addiction ect provided that drug rehab & drug addiction or whatever keywords you choose are in your web sites body text...

 

[StudioWorks]

Many search engines don't even give too much attention to meta tags anymore. But if you want to place them on your web site I would say that meta description and keywords should be there.

However, try not to place too many keywords. 6-7 should be enough. Only the first 150 characters or so will matter anyway, the rest will be ignored by search engines.

 

[DJ-Sound]

Not a real issue, just keep the tags relevant to the page's content