If it were me I'd definitely hold it. I really like that name. Marijuana is gaining acceptability and levels of legalization rather rapidly lately. If it does become legalized in more states, which I think it will, that would be a great domain for pot delivery services. .Direct is great for any products delivered directly to a customers door. The real question is will .direct beat out the keyword + direct .com competition? In my eyes that will not happen for at least 5 more years, when companies start to value domain efficiency over the familiarity of .com. This will happen slowly over time as more websites start to use new gtlds, helping them to gain that same familiarity with the general public. I would just hold that name for now.