news Dick's Sporting Goods acquired domains of Sports Authority

[john_karr]

Dicks acquired sports authority domain names.

In the future, when you forget that Sports Authority went out of business and type in their website address, you’ll end up on a page owned by the defunct retailer’s biggest competitor.

Dick’s Sporting Goods reportedly scooped up the Sports Authority name, including its domain names [such as SportsAuthority.com] and customer mailing lists, for $15 million in the company’s intellectual property auction.

https://consumerist.com/2016/06/30/report-dicks-wins-sports-authority-brand-including-domain-names/

http://www.reuters.com/article/us-sportsauthority-bankruptcy-auction-ex-idUSKCN0ZG27S

 

[Constantin S]

And what domains are we talking about in this transaction?

 

[forge]

sportsauthority dot COM

You'd think there would be other domains involved, but of course MSM journalists would never pay attention to such subtleties.

 

[johname]

The important thing to note here is Dicks was after more than domain name(s)

 

[Name Trader]

There was a short string of other names, but I forget where I read that. Perhaps the first report about Sports Authority Bankruptcy Auction here on NP.

 

[Name Trader]

The important thing to note here is Dicks was after more than domain name(s)

Quite naturally. IMHO.

 

[campout]

I wonder if Dick's plans to change their name to Sports Authority.

 

[Name Trader]

I think the article said they had no plans to resurrect SportsAuthority.com

 

[Rich]

And what domains are we talking about in this transaction?

https://whoisology.com/email/archive_14/[email protected]
Here's 500, looks to be mostly defensive registrations.

 

[deez007]

They also scored the customer mailing list which on it's own could be a potential gold mine.

 

[hookbox]

I wonder if Dick's plans to change their name to Sports Authority.

Dick's biggest competitor died and the way to keep it's biggest competitor dead is to buy the brand and the domain names and shelve the entire brand. 15 million is a drop in the bucket to shelve a competitor. They spent another 8 million buying out the leases of 31 of the most profitable stores that they plan to rebrand to Dicks.

There is no way in hell Dick's would want to switch over to Sports Authority branding. Who in their right mind would want to be associated with a totally outdated brand. Dick's is an experience type store and Sports Authority is an outdated shopping market that hasn't been updated since 1987. If they would have invested in a good branding agency and their online presence they would be the market leader right now but unfortunately old school mentality killed the brand.