news Demand Media sold Cracked.com for $39 million dollars

[Arpit131]

Online content media company, Demand Media, has reportedly sold the web site Cracked.com to E.W. Scripps Co., a print and online publisher.
The all-cash sale of Cracked.com, a web site providing odd, trivia and other entertaining content, was for $39 million dollars.
Shares of Demand Media (DMD) closed up 11.83% on Wednesday.
Cracked had revenue in 2015 of approximately $11 million dollars and was profitable.

Headquartered in Santa Monica, California, Cracked launched in 1958 as a humor magazine, eventually competing with MAD. It was purchased in 2007 by Demand Media, which focused on growing the website, turning it into “a digital comedy hub.”


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[alcy]

makes one wonder how much the name alone woudl sell for

does not seem mind blowinlgly amazing.. far as 1word .com go..

 

[Recons.Com]

The sale is based on revenue and profit, not just the name.

They could have rebranded and still kept their profitability.

 

[alcy]

yes I know.
my question was strictly what would be the value of the name alone. without profit site.

 

[Recons.Com]

Reseller $xxxx, end user high $xxxx to low $xxxxx.

 

[dordomai]

yes I know.
my question was strictly what would be the value of the name alone. without profit site.

Not much of course.

 

[alcy]

Reseller $xxxx, end user high $xxxx to low $xxxxx.

yeah.. sounds about right. still a decent name.

 

[alcy]

Not much of course.

yeah.. compared to 39 million, I'd call it not much too. cheers

 

[Recons.Com]

Actually, it seems like verb+ed.com have good sale history with about 100 sales on $7K to $94K region, including gifted, censored, decoded, fixed, shipped, boxed, picked, hyped, financed, filed, financed, cured, elevated, lived, reported etc.

 

[Manik]

It sold really less for a website that has top 1000 Alexa Rank. Viralnova solf for 100 miillion.

I'm pretty sure this is just a hidden number. There must be some other exchanges too like stocks or royalties or something.